Experienced Web Content Strategy Specialist - (External Web)

Boeing • Seattle, WA

74d • $80,750 - $117,300 • Hybrid

About The Position

The Boeing Company is seeking an Experienced Web Content Strategy Specialist -(External Web) to join the team in either Seattle, WA; Arlington, VA; Hazelwood, MO or Berkeley, MO. The Web Content Strategy Specialist (External Web) supports execution of Boeing's external web content strategy on Boeing.com and related public-facing web properties. Working within standards and direction set by the Manager, External Web Content Strategy, this role coordinates editorial plans, prepares pages for publishing, applies governance and search engine optimization (SEO) practices, and recommends data-informed optimizations in partnership with Brand, Creative, Web/UX, Analytics, Social, Newsroom, and business units.

Requirements

• Bachelor's degree or higher.
• Experience with content management systems (CMS) and website development processes.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, Adobe Analytics, SEMrush, Ahrefs, or Moz.
• Experience working across organizations and cross-functional groups to ensure project coordination, implementation and completion.

Nice To Haves

• Bachelor's degree in Communications, Marketing, Journalism, Digital Media, Human-Centered Design, or related field—or equivalent experience.
• 3+ years in web content strategy, editorial, or site operations for a large website or digital program.
• Demonstrated web writing/editing skills and familiarity with information architecture and accessibility standards.
• Experience supporting enterprise websites with global audiences, localization, and translation workflows.
• Familiarity with content design/UX writing and component-based design systems.
• Proficiency with Adobe Workfront (or similar work management software), DAM practices (rights/metadata), and WCAG accessibility.
• Comfort collaborating with technical teams (UX/Dev) and external partners; ability to translate direction and standards into actionable web updates.
• Experience assisting with crisis/event content processes and fast-turn publishing.

Responsibilities

• Support narrative pillars and business priorities by drafting webpage strategy briefs, assembling story content packages, and maintaining the editorial calendar.
• Coordinate inputs and reviews across stakeholders; ensure materials are complete and on time.
• Write and edit web copy; guide imagery selection and metadata; apply accessibility and clarity standards.
• Prepare pages for publish in the Content Management System (CMS) - component usage, taxonomy, internal linking, redirects, quality assurance - in partnership with UX and development.
• Apply content standards, templates, metadata/SEO rules, accessibility (WCAG), localization guidance, and webpage lifecycle practices defined by the Manager.
• Support crisis/event/campaign playbooks; execute timely updates and maintain clear documentation of approvals and changes.
• Build and maintain priority webpage stakeholder map within the CMS.
• Report on KPIs and performance dashboards established by the Manager; identify issues and recommend tests/optimizations to improve findability, engagement, and conversions.
• Conduct periodic audits to flag content for refresh, consolidation, or retirement.
• Coordinate with stakeholders to capture inputs, track approvals, and meet publishing Service-Level Agreements (SLAs).
• Work with agency and localization partners to deliver high-quality, on-brand web experiences.

Benefits

• Competitive base pay and variable compensation opportunities.
• Health insurance.
• Flexible spending accounts.
• Health savings accounts.
• Retirement savings plans.
• Life and disability insurance programs.
• Programs that provide for both paid and unpaid time away from work.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Transportation Equipment Manufacturing
• Education Level: Bachelor's degree