Experience Strategy Manager

Ford • Allen Park, MI

389d • Hybrid

About The Position

The Experience Strategy Manager at Ford Motor Company will play a pivotal role in developing and implementing a global driving experiences strategy aimed at growing the business, attracting new customers, and enhancing the Ford brand. This hybrid position requires collaboration with the Strategy and Business Development Manager to create defined experience pathways and evaluate new programs, ensuring alignment with brand values and objectives.

Requirements

• Bachelor's degree in Business, Strategy/Marketing, or a related field.
• Minimum 5 years of relevant experience in Strategy, Business Development, Event planning, etc.
• Strong problem-solving and analytical skills with attention to detail.
• Excellent verbal and written communication skills.
• Proficiency in Microsoft Excel and PowerPoint; familiarity with financial software is a plus.

Nice To Haves

• Master's of Business Administration (MBA).
• Passion for motorsports and understanding of the industry.
• Ability to work collaboratively in a team-oriented environment.
• Experience developing customer-centric strategies to generate revenue.

Responsibilities

• Develop defined experience pathways for Ford Performance.
• Create experience location/vendor strategies.
• Conduct customer desirability research and integration.
• Plan future experiences cycle.
• Provide experience VOC feedback to Product teams and Cycle Planning.
• Ensure strategy reflects Ford Performance brand values and objectives.
• Develop ancillary revenue strategies related to experiences.
• Structure and strategize the Instructor Pool and Fleet Management.

Benefits

• Paid parental leave
• Paid holidays
• Health insurance
• Dental insurance
• Tuition reimbursement
• Paid time off
• Vision insurance
• Employee discount
• Prescription drug insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Transportation Equipment Manufacturing
• Education Level: Bachelor's degree