Experience Strategist

RAPP • New York, NY

298d • $70,000 - $84,000 • Remote

About The Position

RAPP New York is looking for an Experience Strategist to join our award-winning Experience Strategy team. We are RAPP - world leaders in activating growth with precision and empathy at scale. As a global, next-generation precision marketing agency, we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual's needs, beliefs, behaviors, and aspirations. We foster an inclusive workplace that values diversity and emphasizes personal well-being.

Requirements

• Bachelor's Degree in related field.
• 2+ years of experience in strategic planning (with a brand, at an agency or similar).
• Ability to thrive in a fast-paced environment, managing multiple projects with various deadlines simultaneously.
• Proficient in Microsoft Office and development of PowerPoint or Keynote presentations.
• Excellent writing and editing skills with strict attention to detail.

Nice To Haves

• Insurance category experience (a plus but not required).

Responsibilities

• Develop CRM strategies that identify, capture, and nurture consumers across their entire journey with a brand, creating experiences that span across a range of channels, including web, email, mobile, direct mail, and social.
• Conduct primary research and analyze findings from third-party research, mining for insights that help inform strategic plans and creative briefs.
• Develop creative briefs, brief internal creative teams, and work with them to inspire great work.
• Devise content and communication strategies that personalize at scale to engage different types of customers.
• Perform current state analyses including but not limited to market analyses and competitive analyses.
• Work collaboratively with the Marketing Sciences team to establish measurement and optimization plans.
• Set business rules for integrated campaigns and communicate rules to internal technology teams.
• Collaborate closely with other vendors and agency partners to ensure strategic consistency across program elements.
• Present strategic recommendations to agency and client stakeholders.

Benefits

• Health/vision/dental insurance
• 401(k)
• Stock options
• Healthcare & Dependent Flexible Spending Accounts
• Vacation, sick, and personal days
• Positive activism days
• Paid parental leave
• Disability benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree