Experience Strategist

George P. Johnson Experience Marketing•Boston, MA

3d•Hybrid

About The Position

Our Opportunity GPJ is hiring an Experience Strategist to join our growing team! This role is hybrid, requiring you to report on-site to either our Boston or New York City office location a minimum of 2 days per week. Your Role You are an Experience Strategist (XS), responsible for crafting and executing strategies for a wide range of projects, including proprietary events, activations at third-party trade shows, product or service road shows, seller enablement opportunities, and much more. Our focus is on comprehending the people who attend our experiences, whether in person or online, identifying their needs, and devising solutions to address their challenges, all while inspiring them to take action on behalf of our clients. This practice holds a pivotal role at GPJ, and you take pride in being an integral member of both the client and agency teams. You will focus on building and maintaining "Trusted Advisor" relationships with creative, account, and client teams, fostering collaboration and trust. Your role involves developing comprehensive experience strategies that encompass physical, digital, social, and mobile elements. You will also contribute by creating reusable templates for strategy best practices, covering various aspects such as research, planning, account planning, strategy, and analytics, streamlining our approach for assigned accounts. One of your key responsibilities is crafting clear and compelling creative briefs that ignite ideas for both yourself and your 2D and 3D internal partners. You will actively participate in ideation sessions, which involve brainstorming and concept development, where we collectively shape innovative solutions. You are dedicated to proactively exploring new experience strategies, technology-enabled engagements, and industry best practices. This exploration not only enhances our ability to counsel clients and internal teams but also strengthens our strategic recommendations. You will engage in research and planning activities related to developing experiential marketing solutions, which may encompass workshops, stakeholder interviews, primary and secondary research, and program auditing. Additionally, you will play a crucial role in assisting with the auditing and analysis of events, contributing valuable insights. Your role also entails confidently leading client conversations and presentations, both in person and over the phone, to effectively convey our strategies and recommendations. Lastly, you possess a strong "verbal-side" creative expertise, encompassing extensive writing, presentation, and facilitation development, while also having a keen eye for and appreciation of 2D and 3D design elements.

Requirements

Excellent writing skills.
Strong presentation skills.
Proficient in Windows environment (Outlook, Microsoft Word, Excel, Power Point,) and other digital communications technologies (Salesforce, Chatter, Lync, Webex, etc.).
Proficient in Apple hardware and software.
Knowledge of and experience in using research tools and methodologies.
Understanding of best practices regarding analytics and marketing measurement
Communication -Express yourself clearly in writing and through visual imagery, presenting and communicating complex ideas and concepts clearly and simply. You understand the value of a well-turned phrase and a well-told story. You are able to lead people and evolve their thinking with your thoughts and actions. You are a great listener. You understand the importance of client and audience input and are able to read between the lines to the real meaning or need. You are able to assess input and weave it into a clearly articulated strategy and deliverables.
Insight Development -Be fluent in various research and discovery techniques as they apply to Strategy & Planning. Be able to quickly design and execute a curriculum or set of activities that will enable you to assess a situation, diagnose challenges, develop insights and make recommendations. You take a consultative approach, applying the tools of the practice as needed to efficiently and effectively solve client and agency challenges.
Marketing Expertise - Advanced knowledge of marketing and communications best practices and how they apply to our business, including Experiential/Event, Traditional, Digital, Social, Mobile and PR. Understanding of overall marketing and brand landscape. Understanding of analytics and measurement best practices and technologies.
Resourceful - Be decisive and fast acting. Self-direct without a need for constant supervision. Take control of situations and deliver proactively. Figure out a way to a solution in spite of the challenges. Over promise and over deliver.
Undergraduate degree required.
3 to 5 years client / agency experience in a related role.
B2B experience.
Technology experience.
Experience in these key areas is preferred: experiential marketing, strategy, planning, marketing, digital marketing and/or advertising, content, writing, copywriting
Experience in digital, social and mobile technologies, strategies and tactics.
Travel is up to 20% – domestic and / or international.

Nice To Haves

Graduate degree in business, marketing, communications, or writing preferred.

Responsibilities

Crafting and executing strategies for a wide range of projects
Comprehending the people who attend our experiences, whether in person or online, identifying their needs, and devising solutions to address their challenges, all while inspiring them to take action on behalf of our clients.
Building and maintaining "Trusted Advisor" relationships with creative, account, and client teams, fostering collaboration and trust.
Developing comprehensive experience strategies that encompass physical, digital, social, and mobile elements.
Creating reusable templates for strategy best practices, covering various aspects such as research, planning, account planning, strategy, and analytics, streamlining our approach for assigned accounts.
Crafting clear and compelling creative briefs that ignite ideas for both yourself and your 2D and 3D internal partners.
Actively participate in ideation sessions, which involve brainstorming and concept development, where we collectively shape innovative solutions.
Proactively exploring new experience strategies, technology-enabled engagements, and industry best practices.
Engage in research and planning activities related to developing experiential marketing solutions, which may encompass workshops, stakeholder interviews, primary and secondary research, and program auditing.
Assisting with the auditing and analysis of events, contributing valuable insights.
Confidently leading client conversations and presentations, both in person and over the phone, to effectively convey our strategies and recommendations.