Executive Marketing Director - Gastroenterology

Genentech•Philadelphia, PA

1d•Onsite

About The Position

The Marketing organization shapes external perceptions & behaviors and drives market demand by establishing & communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with cross-functional/networked partners. Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs. This Executive Marketing Director is responsible for leading the development of the inaugural Disease Area (DA) and Marketing Vision for Gastroenterology (inflammatory bowel disease & collaborating on metabolic dysfunction-associated steatohepatitis or MASH) and driving significant changes in US Commercial/Medical/Government (CMG) organization to prepare for our first launch in the large and competitive GI market. The GI EMD leads the function and team responsible for strategy-to-execution brand marketing for one of the largest assets in the Roche pipeline (phase 3 in ulcerative colitis & Crohn's Disease and a breadth of indications in Phase 2), and collaborates across with the CVRM Squad on the same for another newly acquired phase 3 asset in MASH. This leader is responsible for hiring & leading the first set of leaders in this DA and, as launch approaches, scaling the team into a larger multilayered marketing team for launch. The GI EMD reports to the Vice President of Genentech Immunology, sits on the Immunology Squad, and will contribute to the vision & strategy of our Immunology portfolio & Therapeutic Area.

Requirements

Bachelor's degree
Ten years minimum work experience with minimum 8 years of healthcare commercial experience (e.g. market access, marketing, sales, medical affairs)
Proven track record of leading organizations to deliver exceptional customer & business outcomes
Customer Understanding - I’m always learning about my customers, what they need, and the world they live in.
Competitive Value Creation - I determine the relevant, competitive, and profitable value story we offer to customers.
Strategy Development - I make smart choices about what efforts will help achieve customers’ goals and our goals.
Integrated Campaign Development - I build compelling, motivating campaigns that get customers to take action.
Content Development & Approval - I craft simple, meaningful stories in an efficient and fully compliant way.
Execution Readiness - I rally the organization to plan, coordinate, and pull through the strategy together.
Delivery & Optimization Across Channels - I make sure our story is reaching customers in a seamless, memorable experience.
Measurement & Iteration - I evaluate everything we do, and adjust, stop, or start for continuous improvement.
Project & Vendor Management - I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact.

Nice To Haves

5+ years commercial experience in gastroenterology is strongly preferred
Experience in payer access & contracting
Relevant graduate level degree

Responsibilities

Sets ambitious forecasts, adjusts based on new clinical & market data, and identifies what is needed from Roche/Genentech to deliver on the ambitious forecast and P&L.
Accountable development and execution of DA & brand strategy across customers, patients, and payers
Leads strong collaboration with Squad, Digital Data and Analytics, Customer Engagement Ecosystems, Public Affairs & Access, and all Functional and Development Partners to develop integrated value proposition, strategic business plan, including specific, measurable and action-oriented 90-day priorities that grow franchise profitability, patient uptake and customer expectations. Deftly enables re-prioritization as business needs, market events, and available resources change.
Champion the tenants of the Marketing Transformation within System 1.0 inclusive of embracing ways of working in the domains of content generation, measurement, and end to end ownership from strategy development to campaign execution.
Identifies, develops, implements and maintains an appropriate and aligned infrastructure of internal and external resources that are required to achieve the maximum level of customer satisfaction and enterprise best practice while maintaining a healthy P&L.
Serves as the Marketing Lead for the Gastroenterology (GI) Disease Area with accountability to develop and execute the GI vision, meet long-term (3-5 year) and short-term (90-day) strategic goals for a line of business within the marketing organization and across functional partners with measurable impact on customer utilization and patient access.
Defines the critical success factors for afimkibart launch in UC and CD, reconciles these against Genentech today, and reshapes our internal organization as appropriate .
Responsible for reimagining and shaping of our approach to access to meet the unique GI patient & customer journey in close collaboration with Patient Strategy
May be the US commercial representative on global Lifecycle Teams & Commercialization Leadership Teams and responsible to develop, access, resource, prioritize, and execute Lifecycle options to maximize the value we bring to patients. Beyond lifecycle options this may include the evaluation of Business Development opportunities.
Contributes leadership skills, insights/knowledge and courage to embrace new approaches in order to help identify innovative priorities, plans and tactics that will help improve year-on-year brand adoption to maximize the number of patients who currently benefit from treatment.
Represents the brand value proposition for all products in the assigned franchise(s) to others inside and outside of Genentech.
Builds highly-connected, highly-motivated and high-performing teams by leading, developing and inspiring a thriving GI Marketing Team and fostering belonging within and across teams.
Champions the principles of our commercial operating model including a new digital-first mindset, end-to-end ownership, prioritizing velocity & execution over perfection & customization.
Develops a deeply patient-centric and customer-focused culture by continuously integrating emerging insights from patients, customers, providers, and, payers to define the GI vision, strategy, and execution priorities.
Leads and contributes to the broader 1Marketing community at Genentech, participates in initiatives that have broad functional impact or impact across multiple therapeutic areas, offers functional expertise and supports capability development for the entire Marketing function, and advances progress towards our CMG outcomes.
Embraces agile working practices to mobilize the Marketing team to maximize customer value and help more patients while ensuring the marketing team engages in fulfilling work.
Responsible for long term capacity planning, enablement, project coaching and oversight of marketing team leads and is accountable for all aspects of Genentech’s people practices
Actively builds and cultivates future leaders within Marketing.
Leads or oversees hiring of direct and indirect reports.
Complies with all laws, regulations and policies that govern the conduct of Genentech activities.