Executive Director - Web & MarTech

Stanford Health Care•Palo Alto, CA

1d•$119 - $158•Hybrid

About The Position

The Executive Director of Web & Marketing Technology is the accountable leader for all applications, platforms, and services supporting Stanford Health Care and Stanford School of Medicine's externally facing digital web presence and marketing technology portfolio. This role has end-to-end responsibility for all public-facing web properties, content management platforms, and supporting MarTech capabilities that enable digital end user experience, engagement, brand integrity, and institutional visibility. The Executive Director serves as the strategic owner for enterprise web and marketing technology platforms—driving standardization, scalability, reliability, and innovation to improve end user experience, operational excellence, and financial performance across a world-class academic health system serving the three missions of research, educational and clinical care.

Requirements

Bachelor's degree in a work-related discipline/field from an accredited college or university. Any combination of education and experience that would likely provide the required knowledge, skills and abilities as well as possession of any required licenses or certifications is qualifying.
Fifteen (15) years of progressively responsible and directly related work experience
Demonstrated experience leading enterprise-scale externally facing digital web platforms in complex, regulated environments.
Ability to communicate effectively with senior executives, clinical leaders, and diverse stakeholder groups.
Ability to establish the strategic direction and business plans for multi-disciplinary teams.
Experience evaluating vendors and strategic partners supporting large-scale public web platforms.
Expertise managing complex programs involving people, budgets, multiple departments and timelines.
Demonstrated track record in operating and capital budget management.
Proven leadership of Content Management Systems, web analytics platforms, MarTech stacks, hosting environments, and software development teams.
Knowledge of healthcare regulatory, privacy, accessibility, and security requirements.
Practical understanding of data and AI concepts as applied to digital web and marketing platforms.

Responsibilities

Serve as the enterprise strategist and accountable owner for all externally facing digital web platforms and marketing technologies.
Maintain broad and current knowledge of emerging digital web, MarTech, analytics, and AI-enabled capabilities relevant to healthcare.
Advise executive Technology & Digital Services (TDS) leadership and governance bodies on strategic direction, investment priorities, and risk considerations for digital web and marketing platforms.
Provide strategic leadership for full lifecycle management of enterprise digital web platforms, including Content Management Systems, web hosting, search, web analytics, MarTech platforms, and Software Development Life Cycle practices.
Ensure high availability, performance, security, accessibility, and scalability of all externally facing web properties and MarTech systems serving students, faculty, researchers, patients, families, and the broader public.
Establish and enforce standards and governance for digital web architecture, development practices, content platforms, and enterprise integrations.
Identify and execute opportunities to reduce cost and complexity through platform consolidation, standardization, and improved vendor contracting.
Partner with business, clinical, marketing, analytics, and technology stakeholders to enable responsible use of analytics and AI capabilities across digital web and marketing platforms (e.g., content optimization, search relevance, journey analytics, automation).
Ensure AI-enabled web capabilities adhere to privacy, security, accessibility, regulatory, and ethical standards appropriate for a healthcare environment.
Translate business and experience needs into practical, value-driven use cases for data and AI adoption across externally facing web properties.
Coordinate and support internal and external IT governance processes related to digital web and MarTech investments, enhancements, and platform retirements.
Lead vendor evaluation, selection, contracting, and ongoing performance management for digital web platforms, CMS, hosting, analytics, and MarTech partners.
Oversee delivery of complex, cross-functional initiatives involving clinical, marketing, compliance, communications, and technology stakeholders.
Facilitate research and develop white papers, executive briefings, and decision frameworks to support strategic planning and governance.
Participate in national and international professional organizations related to healthcare digital web platforms and marketing technology.
Contribute to publications and thought leadership efforts that enhance Stanford Medicine’s reputation and leadership in digital medicine and healthcare.
Build, lead, and continuously evolve high-performing internal teams and extended delivery partners supporting digital web and marketing technology platforms.
Define organizational structures, roles, and skills required to deliver enterprise-scale, externally facing web platforms.
Hire, develop, and retain top talent across engineering, platform, product, analytics, and operations.
Foster a culture of accountability, collaboration, continuous improvement, and responsible innovation.