Executive Director, US Oncology Marketing, Lifecycle Strategy
This job is no longer available
There are still lots of open positions. Let's find the one that's right for you.
About The Position
The Executive Director US Oncology Marketing Lifecycle Strategy will lead and create comprehensive strategies to prepare for the mature marketing phase of key products and indications and manage impact to revenue and patient access. Anticipate market changes and develop flexible plans that allow for pivots in response to competitive pressures and revenue fluctuations. Develop differential marketing strategies to support brands as they approach late life cycle maturity. Ensure strong collaboration with market access and sales. Develop marketing resource investment plan for legacy indications including efficient ways to maximize promotional efforts. Manage P&L and forecasting associated with all late stage lifecycle brands and indications. Support the development of pricing strategies and financial models in collaboration with cross functional teams to maximize patient access and profitability. Work closely with our Research and Development Division (R&D) as appropriate, to ensure understanding of pipeline developments and related scientific exchange activities. Partner with the legal and compliance teams to understand laws and policies relevant to strategy execution. Engage with the supply chain team to evolve inventory and distribution plans during late-stage lifecycle. Partner with global colleagues to support strategies across different markets and regions. Evolve portfolio marketing strategy to support growing portfolio of brands. Evolve customer communications strategy to support the complex oncology landscape to ensure an optimal customer experience. Manage and develop a team.
