Executive Director of Undergraduate Admissions

Moravian University • Bethlehem, PA

113d

About The Position

Moravian University is on the rise—and we’re looking for a bold, student-centered leader to help shape the future of our undergraduate experience. As our next Executive Director of Undergraduate Admissions (EDUA), you’ll drive strategy, innovation, during a time of historic momentum and growth. Reporting to the Associate Vice President of Enrollment and serving as a key voice on the Enrollment and Marketing leadership team, the EDUA will lead the charge in attracting and enrolling the next generation of Moravian students. You’ll oversee a talented and mission-driven admissions team, direct a well-resourced recruitment and territory management strategy, and collaborate closely with campus partners—especially in financial aid and enrollment operations—to deliver a seamless and student-focused experience. We’re looking for a visionary leader who brings energy, insight, and authenticity to everything they do. You understand the power of storytelling, the importance of data-informed decisions, and the value of building strong relationships—on campus, in the community, and across the higher ed landscape. This is more than a leadership role—it’s a chance to make a lasting difference. If you're ready to elevate your career and help students discover their path at a university that’s redefining what’s possible, we want to hear from you.

Requirements

• A baccalaureate degree in an appropriate field is required; master’s degree preferred.
• 10+ years in enrollment management, with demonstrated leadership experience in undergraduate admissions.
• Ability to thrive in a fast-paced, evolving environment.
• Excellent collaboration skills.
• Proven track record in meeting or exceeding enrollment goals.
• Experience working with integrated technology systems (particularly CRM platforms) is strongly preferred.
• Excellent verbal, written, and interpersonal skills.
• Strong commitment to customer service and being a trusted ambassador of the Enrollment and Marketing Division mission and goals.

Nice To Haves

• Experience with integrated technology systems, particularly CRM platforms.

Responsibilities

• Provide visionary leadership, support, and mentorship to a high-performing Undergraduate Admissions team.
• Foster a team environment rooted in collaboration, accountability, innovation, and continuous learning—with a clear focus on results and mission.
• Represent Undergraduate Admissions in leadership meetings and contribute meaningfully to the overall strategic direction of the Division of Enrollment and Marketing.
• Monitor enrollment trends, shifting demographics, and competitor behaviors—using insights to drive innovation, optimize outcomes, and uncover new markets.
• Oversee all aspects of the undergraduate admissions lifecycle—from student search and territory management to unforgettable campus visit experiences, application volume, and yield strategies.
• Maintain fluency in financial aid programs and how they shape student access, affordability, and decision-making.
• Partner closely with the Financial Aid and Enrollment Operations teams to ensure seamless, student-friendly admissions and financial aid processes.
• Partner with Marketing and Communications to craft compelling, authentic outreach across print, digital, and social platforms.
• Serve as a passionate ambassador at campus events, high schools, college fairs, national conferences, and in partnership with community-based organizations.

Benefits

• Flexible work schedule, including evenings and weekends, to accommodate prospective student needs.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Master's degree