Executive Director of Sumner County Tourism

Sumner County, TN • Gallatin, TN

209d

About The Position

Under the direction of the Sumner County Tourism Board, the Director of Sumner County Tourism will lead a team of marketing specialists and business analysts and will be responsible for developing strategies and tactics to promote Sumner County as a premier destination for Tennessee visitors. The director will be responsible for developing and implementing marketing strategies, managing community relations, and overseeing the creation of promotional materials to showcase the county's attractions and unique culture. The Director will partner with other state and local entities to ensure strategies align with the overall nature of tourism in the state and region. The Director will also be responsible for identifying gaps preventing visits to Sumner County and develop proposals for addressing them.

Requirements

• Bachelor's degree in Tourism, Hospitality Management, Business, Marketing, or a related field.
• Proven experience in hospitality, tourism marketing and management, or related field.
• Strong leadership and communication skills.
• Ability to develop a deep knowledge of Sumner County's attractions and culture.
• Demonstrated ability to engage effectively with the community and other stakeholders.

Nice To Haves

• A resident of Sumner County or adjacent county preferred.
• Experience in public relations or a related field.
• 7+ years of experience.

Responsibilities

• Develop and execute comprehensive marketing plans to attract tourists.
• Develop and manage clear KPIs to demonstrate value and return on investments.
• Foster relationships with local businesses, government agencies, and community leaders.
• Manage the tourism department's budget and staff.
• Grant writing.
• Represent Sumner County at tourism and hospitality events.
• Booth set up and take down at events as needed.
• Analyze tourism trends and data to inform decision-making.
• Oversee the production of tourism guides, websites, and social media content.
• Ensure visitors have a memorable and enjoyable experience in Sumner County.

Benefits

• Salary to be discussed with applicant.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Industry: Executive, Legislative, and Other General Government Support
• Education Level: Bachelor's degree