Executive Director of Enterprises

Indiana Wesleyan University-posted 4 days ago

Full-time • Director

Indianapolis, IN

501-1,000 employees

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The Executive Director of Enterprises will serve as the primary sales and marketing leader for Indiana Wesleyan University – National & Global (IWU-N&G) Enterprise Office, driving revenue growth and strategic business relationships across all enterprise initiatives. This role combines strategic leadership with hands-on sales execution, overseeing sales processes, B2B relationship development, and marketing strategies for enterprises including the Talent Ladder, Leadership by Design, Blaizing Academy, BoldPath 360 Coaching, and Current & Clay Wellness. The Executive Director will lead a collaborative team focused on achieving shared revenue and growth goals while supporting individual enterprise directors in refining their sales functions and product delivery. This position requires a strategic mindset with the willingness to engage directly in sales activities and business development efforts. The Executive Director will foster innovation, collaboration, and operational excellence to advance the university’s entrepreneurial initiatives.

Sales Strategy and Execution: Develop and implement comprehensive sales strategies for all IWU Enterprises; Serve as a primary sales driver for B2B relationships, training partnerships, and corporate clients; Conduct direct sales activities including prospecting, relationship building, and deal closure; Establish and monitor sales targets, metrics, and performance indicators across all enterprises; Lead strategic sales initiatives and major account development
Enterprise Team Leadership and Support: Oversee enterprise team including Director of Resource Development, Customer and Partner Success Manager, and Director of Events and Community Engagement; Support individual enterprise directors in developing and executing sales strategies; Collaborate on product refinement and delivery optimization to enhance market competitiveness; Drive team toward shared revenue and growth goals through strategic planning and execution; Provide coaching and development for team members in sales and marketing best practices
Technology and Marketing Operations: Oversee Enterprises' technology stack with emphasis on CRM optimization and utilization; Lead website strategy development and implementation for enterprise initiatives; Coordinate with internal and external teams to ensure consistent messaging and branding; Develop and execute digital marketing strategies and outreach campaigns; Analyze sales and marketing data to drive continuous improvement and strategic decisions
Strategic Business Development: Build and maintain strategic B2B partnerships and corporate relationships; Identify new market opportunities and revenue streams for enterprise growth; Represent IWU-N&G at industry events, conferences, and networking opportunities; Develop long-term strategic plans that align enterprise sales goals with university mission; Lead competitive analysis and market positioning initiatives
Operational Excellence and Stakeholder Engagement: Ensure operational efficiency and effectiveness across all enterprise sales processes; Collaborate with academic and operational stakeholders to identify growth opportunities; Maintain relationships with external partners, vendors, and service providers; Report on sales performance, market trends, and strategic recommendations to senior leadership; Foster a culture of sales excellence and customer-centricity across the enterprise team

Bachelor's degree in business administration, marketing, sales, or related field required.
A minimum of seven to ten (7-10) years of progressive experience in sales leadership, business development, and marketing strategy, with demonstrated success in B2B sales and team management
Proven track record of achieving and exceeding sales targets in B2B environment
Expertise in CRM systems (Zoho experience preferred) and sales process optimization
Strong digital marketing and lead generation capabilities
Experience in developing and executing integrated sales and marketing strategies
Demonstrated ability to close complex deals and manage long sales cycles
Strong leadership and team development skills with experience managing diverse teams
Strategic mindset with ability to balance long-term planning with tactical execution
Collaborative approach to working across departments and external partnerships
Data-driven decision making and performance analysis capabilities
Excellent written and verbal communication skills
Strong presentation and public speaking abilities
Proven ability to build and maintain strategic business relationships
Experience representing organizations at industry events and conferences
Strong commitment to the mission, vision, and values of Indiana Wesleyan University
Ability to integrate faith-based principles into business strategies and client relationships
Understanding of higher education market and continuing education landscape
Willingness to travel as needed for sales activities and business development (up to 25%)
Comfort with both strategic planning and hands-on sales execution
Proficiency in Microsoft Office Suite, CRM systems, and digital marketing tools
Valid driver's license and reliable transportation

MBA or advanced degree preferred
Zoho experience preferred

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