Executive Director of Enterprises

Indiana Wesleyan University-Marion-posted 3 months ago
Full-time • Senior
Marion, IN
Educational Services
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The Executive Director of Enterprises will serve as the primary sales and marketing leader for Indiana Wesleyan University - National & Global (IWU-N&G) Enterprise Office, driving revenue growth and strategic business relationships across all enterprise initiatives. This role combines strategic leadership with hands-on sales execution, overseeing sales processes, B2B relationship development, and marketing strategies for enterprises including the Talent Ladder, Leadership by Design, Blaizing Academy, BoldPath 360 Coaching, and Current & Clay Wellness. The Executive Director will lead a collaborative team focused on achieving shared revenue and growth goals while supporting individual enterprise directors in refining their sales functions and product delivery. This position requires a strategic mindset with the willingness to engage directly in sales activities and business development efforts. The Executive Director will foster innovation, collaboration, and operational excellence to advance the university's entrepreneurial initiatives.

  • Develop and implement comprehensive sales strategies for all IWU Enterprises
  • Serve as a primary sales driver for B2B relationships, training partnerships, and corporate clients
  • Conduct direct sales activities including prospecting, relationship building, and deal closure
  • Establish and monitor sales targets, metrics, and performance indicators across all enterprises
  • Lead strategic sales initiatives and major account development
  • Oversee enterprise team including Director of Resource Development, Customer and Partner Success Manager, and Director of Events and Community Engagement
  • Support individual enterprise directors in developing and executing sales strategies
  • Collaborate on product refinement and delivery optimization to enhance market competitiveness
  • Drive team toward shared revenue and growth goals through strategic planning and execution
  • Provide coaching and development for team members in sales and marketing best practices
  • Oversee Enterprises' technology stack with emphasis on CRM optimization and utilization
  • Lead website strategy development and implementation for enterprise initiatives
  • Coordinate with internal and external teams to ensure consistent messaging and branding
  • Develop and execute digital marketing strategies and outreach campaigns
  • Analyze sales and marketing data to drive continuous improvement and strategic decisions
  • Build and maintain strategic B2B partnerships and corporate relationships
  • Identify new market opportunities and revenue streams for enterprise growth
  • Represent IWU-N&G at industry events, conferences, and networking opportunities
  • Develop long-term strategic plans that align enterprise sales goals with university mission
  • Lead competitive analysis and market positioning initiatives
  • Ensure operational efficiency and effectiveness across all enterprise sales processes
  • Collaborate with academic and operational stakeholders to identify growth opportunities
  • Maintain relationships with external partners, vendors, and service providers
  • Report on sales performance, market trends, and strategic recommendations to senior leadership
  • Foster a culture of sales excellence and customer-centricity across the enterprise team
  • Bachelor's degree in business administration, marketing, sales, or related field required
  • A minimum of seven to ten (7-10) years of progressive experience in sales leadership, business development, and marketing strategy, with demonstrated success in B2B sales and team management
  • Proven track record of achieving and exceeding sales targets in B2B environment
  • Expertise in CRM systems (Zoho experience preferred) and sales process optimization
  • Strong digital marketing and lead generation capabilities
  • Experience in developing and executing integrated sales and marketing strategies
  • Demonstrated ability to close complex deals and manage long sales cycles
  • Strong leadership and team development skills with experience managing diverse teams
  • Strategic mindset with ability to balance long-term planning with tactical execution
  • Collaborative approach to working across departments and external partnerships
  • Data-driven decision making and performance analysis capabilities
  • Excellent written and verbal communication skills
  • Strong presentation and public speaking abilities
  • Proven ability to build and maintain strategic business relationships
  • Experience representing organizations at industry events and conferences
  • Strong commitment to the mission, vision, and values of Indiana Wesleyan University
  • Ability to integrate faith-based principles into business strategies and client relationships
  • Understanding of higher education market and continuing education landscape
  • Willingness to travel as needed for sales activities and business development (up to 25%)
  • Comfort with both strategic planning and hands-on sales execution
  • Proficiency in Microsoft Office Suite, CRM systems, and digital marketing tools
  • Valid driver's license and reliable transportation
  • MBA or advanced degree preferred
  • 401k
  • health_insurance
  • dental_insurance
  • vision_insurance
  • paid_holidays
  • flexible_scheduling
  • professional_development
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