Executive Director of Consumer Analytics

Northwest Bancorp • Columbus, OH

78d

About The Position

The Executive Director, Consumer Analytics will support Northwest Bank's consumer business by utilizing internal and external data to drive business results and critical strategic decisions. This role will develop data models, analytics, and insights to increase sales, improve profitability, optimize staffing, construct incentive plans, and price product offerings. In addition, the consumer analytics director will be responsible for pricing deposits to achieve balance growth and margin expectations for the Consumer Bank. This includes influencing promotional campaigns, regional pricing, segmentation efforts, and marketing initiatives to optimize efficiency and return on investment. In working with information technology and the Chief Data Officer, support the organizations overall long-term data strategy. This role will have a high level of autonomy and accountability to evaluate, build, and influence the direction and future of overall data analytics at Northwest Bank.

Requirements

• Bachelor's Degree Required.
• Master's Degree Preferred.
• More than 15 years leading advanced analytics and modeling in consumer banking.

Nice To Haves

• Skilled in SQL, SAS, Microsoft Power BI, Tableau, and other advanced analytic tools.
• Experience in large banks managing multiple stakeholders.
• Degree or coursework in computational mathematics, data science, or applied math.

Responsibilities

• Leverage internal and external data to build advanced analytics for deposit pricing recommendations.
• Build and manage staffing models to optimize sales and service across the consumer bank network.
• Aggregate and analyze consumer data to create segments, targeted offers, and profitability views.
• Collaborate with human resources and sales leaders to revise incentive plan structures.
• Partner with analytical resources to create a research hub supporting the organization's mission.
• Lead strategic initiatives to improve sales, drive efficiency, and evaluate operations.
• Maintain expertise in data strategy, governance, and performance-based models.
• Create content on demand in various styles while meeting deadlines.
• Craft strategies to enable sales teams and frontline partners to leverage data insights.
• Analyze economic data and trends to influence new financial center location decisions.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Industry: Credit Intermediation and Related Activities
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees