Executive Director, Marketing Strategy - CAR-T Immunology

Novartis • East Hanover, NJ

6d • Hybrid

About The Position

The Executive Director, Marketing Strategy is accountable for marketing strategy and guiding execution across HCP, Patient/DTC, Peer to Peer & Congresses for within the Immunology therapeutic Area. This key role ensures marketing strategy and concepts are effectively orchestrated into human centric campaigns, behavioral strategies and experiences laddering up to the overall product strategy. Serving as marketing single point of contact (SPOC) on the Integrated Product Strategy Team (IPST), this leader will partner closely with cross-functional team members to deliver the marketing strategy. This position is based in East Hanover, NJ and will not have the ability to be located remotely. Please note that this role would not provide relocation, and only local candidates will be considered. Novartis is unable to offer relocation support for this role: please only apply if this location is accessible for you. This position will require up to 20% travel as defined by the business (domestic and/or international).

Requirements

• Minimum of 10 years of experience in commercial Marketing with demonstrated experience in leveraging data, analytics, and customer insights to drive personalization at scale
• Experience in driving high performing brands in highly competitive categories within the US
• Demonstrated ability to build strong business collaborative relationships with various stakeholders and work effectively on a team
• Transformational leader with strategic experiences to transform the business into next generation engagement
• Track record of fostering high performing teams and experience managing direct reports
• Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders
• Ability to develop and deliver resources / programs / tactics on time, on scope, on budget, with strong financial acumen
• Detail-oriented with the ability to manage multiple tasks, priorities, and deadlines

Nice To Haves

• Recent launch experience in specialty treatments and or rare diseases strongly preferred
• Multi-functional experience in Pharma or Healthcare

Responsibilities

• Develop a cohesive and integrated marketing strategy and execution plan, including world-class campaigns, grounded in deep human insight, aligned the overall product strategy
• Partner with CXPO team and Content Lab to create customer-centric experiences rooted in human insights to develop break-through content that resonates with target audiences
• Translate in-market data signals to actions that lead to behavior change
• Drive best in class digital marketing strategies that align to brand goals and maximize business results and ensure digital plans are appropriately implemented and optimized
• Identify opportunities to flex resources within the team to meet evolving business needs optimizing reach, relevance, ROI and brand impact.
• Foster a high performing team that proactively and effectively interfaces across key functions to achieve the product strategies and objectives

Benefits

• US-based eligible employees will receive a comprehensive benefits package that includes health, life and disability benefits, a 401(k) with company contribution and match, and a variety of other benefits.
• In addition, employees are eligible for a generous time off package including vacation, personal days, holidays and other leaves.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed