Executive Director, Marketing (R&I)

AstraZeneca•Wilmington, DE

1d•Onsite

About The Position

At AstraZeneca, we turn ideas into life changing medicines. Working here means being entrepreneurial, thinking big, and working together to make the impossible a reality. We are passionate about the potential of science to address the unmet needs of patients around the world. We commit to those areas where we believe we can really change the course of medicine and bring innovative ideas to life. Respiratory & Immunology, part of AstraZeneca BioPharmaceuticals is a key disease area and growth driver to the Company. AstraZeneca is an established leader in respiratory care with a 50-year heritage and a growing portfolio of medicines in immune-mediated diseases. The Company is committed to addressing the vast unmet needs of these chronic, often debilitating, diseases with a pipeline and portfolio of inhaled medicines, biologics and new modalities aimed at previously unreachable biologic targets. Our ambition is to deliver life-changing medicines that help eliminate COPD as a leading cause of death, eliminate asthma attacks and achieve clinical remission in immune-mediated diseases. The US Commercial R&I organization is shaping, launching, and driving commercial strategies across our portfolio. To support our future growth, we have an exciting opportunity as Executive Director, Marketing responsible for leading and crafting launch preparations for a key asset. This role is a high impact, high visibility commercial leadership position that is responsible for all strategy and tactics to drive short and long-term brand optimization and commercial success for the R&I portfolio.

Requirements

Bachelor's Degree, preferably in business, marketing, or the sciences.
10 years’ experience in pharmaceutical, healthcare or biotech industries
Consistent track record leading successful development of brand and/or TA strategies, which are founded on clear customer and market insights.
US Product launch experience
Experience in and/or leading customer facing roles.
Experience using clinical data in crafting brand strategies and lifecycle planning.
Successful experience in leading and developing strong performing teams, partner engagement, and the ability to work cross functionally to move key initiatives forward.

Nice To Haves

Experience with revenue forecasting, expense management, developing compelling business reasons and management/communication of brand performance.
Strong knowledge of US R&I thought leaders.
Ability to identify innovative strategies with the greatest business impact and empower their teams to implement the plan.
Strong curiosity, growth mindset and high learning agility

Responsibilities

Build bold brand ambition to improve patient impact based on deep insight from external Scientific Experts (ESEs), Payers, Patients, advocacy organizations and other key partners.
Develop detailed product strategy and promotional campaign for the asset including pre-launch and launch strategy and operational plans.
P&L ownership including forecast development and performance v forecast.
Own the execution of the marketing plans, driving innovation and implementing key marketing initiatives while embracing new channels (e.g., omnichannel) and technology (AI).
Inform the brand strategic decisions – including life cycle planning and data generation -- in line with longer term objectives, relevance for patients, customers, and market.
Partner with Sales leadership to ensure organizational alignment from strategy through field execution.
Set brand strategies for the sales organization and hold sales leaders accountable to performance and forecast delivery.
Collaborate and maintain positive relationships with strategic partners globally and in the US.
Actively participate in R&I Leadership Team – participating and leading TA initiatives to optimize the value of the portfolio and strengthen the skills of the team.
Build an employee experience that ignites innovation and unites talent to deliver the business.
Lead and align team around a clear vision and purpose.