Executive Director, Marketing (CVRM)

AstraZeneca•Wilmington, DE

2d•Onsite

About The Position

At AstraZeneca, we turn ideas into life changing medicines. Working here means being entrepreneurial, thinking big, and working together to make the impossible a reality. We are passionate about the potential of science to address the unmet needs of patients around the world. We commit to those areas where we believe we can really change the course of medicine and bring innovative ideas to life. Respiratory & Immunology, part of AstraZeneca BioPharmaceuticals is a key disease area and growth driver to the Company. Our ambition is to improve and save lives for the millions of people who are living with the complexities of Cardiovascular, Renal & Metabolic (CVRM) diseases. AstraZeneca is uniquely positioned to improve the outcomes of patients living with CVRM diseases today and tomorrow with our strong and expanding portfolio and one of the broadest, deepest, most innovative pipelines in the industry. By 2032, we intend to be leading the world in CVRM therapies, launching up to 15 new life-changing medicines. The US Commercial CVRM organization is responsible for shaping, launching, and delivering commercial strategies across our portfolio. To support our future growth, we have an exciting opportunity as Executive Director, Marketing responsible for leading and developing launch preparations for a key asset. This role is a high impact, high visibility commercial leadership position within AstraZeneca’s growing US CVRM business. The Executive Director is responsible for all strategy and tactics that drive short and long-term brand optimization and commercial success for the CVRM portfolio.

Requirements

Bachelor's Degree, preferably in business, marketing, or the sciences.
10 years’ experience in pharmaceutical, healthcare or biotech industries
Consistent track record leading successful development of brand and/or TA strategies, which are founded on clear customer and market insights.
US Product launch experience
Experience in and/or leading customer facing roles.
Experience using clinical data in crafting brand strategies and lifecycle planning.
Proven experience in leading and developing strong performing teams, partner engagement, and the ability to work cross functionally to move key initiatives forward.

Nice To Haves

Experience with revenue forecasting, expense management, developing compelling business reasons and management/communication of brand performance.
Strong knowledge of US CVRM thought leaders.
Ability to identify innovative strategies with the greatest business impact and empower their teams to implement the plan.
Strong curiosity, growth mindset and high learning agility

Responsibilities

Create bold brand ambition to maximize patient impact based on deep insight from external Scientific Experts (ESEs), Payers, Patients, advocacy organizations and other key stakeholders.
Develop product strategy and promotional campaign for the asset including pre-launch and launch strategy and operational plans.
Build detailed strategic and operational commercial plans that address positioning, segmentation, pricing, value proposition, and target market selection.
P&L ownership: Make informed decisions around P&L and drivers of revenue and contribution, appropriately develop and challenge forecast assumptions, and communicate performance updates/forecasts (quarterly business reviews and rolling business updates/mid-term planning) to senior leadership. Includes responsibility for forecast development and performance v forecast.
Lead the execution of the marketing plans, driving innovation and implementing key marketing initiatives such as disease state education, promotional messaging, non-personal promotion, patient education, and patient support (e.g., patient diagnostic strategy and reimbursement support). Embrace new mktg channels (e.g., omnichannel) and technology (AI).
Represent the commercial view to inform the brand strategic decisions – including life cycle planning and data generation -- in line with longer term objectives, relevance for patients, customers, and market.
Partner with Sales leadership to ensure organizational alignment from strategy through field execution. Set brand strategies for the sales organization and hold sales leaders accountable to performance and forecast delivery.
Collaborate and maintain positive relationships with other functional areas and internal strategic partners Globally and in the US. Collaborate with Medical, Market Access, Legal, Regulatory, and Compliance team members to ensure compliant development and execution of marketing initiatives for a successful launch.
Actively participate in CVRM LT – participating in and leading broad TA initiatives to optimize the value of the portfolio and strengthen the skills of the team.
Create an employee experience that ignites innovation and unites talent to deliver the business. Lead and align team around a clear vision and purpose. Role model AZ Values and champion AZ’s people strategy by attracting, developing, and retaining talent while building a diverse pipeline of future Commercial leaders.