Executive Director Enterprise Analytics

MGM Resorts International

66d

About The Position

The Executive Director will oversee and perform the strategic direction and creation of the data analytics roadmap, analysis & insights, reporting, and development of tools & capabilities across our North American portfolio of assets. A primary responsibility of this role is to evaluate marketing programs and customer segments and make actionable recommendations to increase loyalty and/or conversion. The Executive Director will work closely with business partners and provide strategic guidance to maximize campaign & channel effectiveness, share of wallet, customer retention & loyalty, and revenue opportunities to drive performance. This individual will work closely with key stakeholders at the properties and within the COE.

Requirements

• Bachelor’s degree in business management, Marketing, Finance, Applied Mathematics, Industrial Engineering, or a related field.
• 4+ years of prior relevant experience in a similar leadership role.
• Experience in hospitality or related industries is preferred.
• Strong leadership skills with the ability to improve team culture and prioritize initiatives effectively.
• Ability to marshal evidence and assimilate, structure, and analyze both qualitative and quantitative data.
• Strong communication skills to convey complex results clearly to a wide audience.
• Critical thinking skills to anticipate situations, identify necessary tools, and foresee potential obstacles by reviewing business performance.
• Proven track record in implementing innovative ideas, projects, and business solutions.
• Expertise in data structures, systems, and BI tools for marketing data management.
• Experience includes customer segmentation, loyalty programs, ROI measurement, self-service dashboards, offer components, yield strategies, and revenue management in a hospitality context.
• Strong problem-solving and troubleshooting skills focused on removing barriers and creating innovative analytics solutions.

Responsibilities

• Drive insights, tools and capabilities to better understand various customer segments across multiple lines of business and touchpoints.
• Lead a team that develops dashboards and other reporting for ongoing effectiveness of analysis and testing.
• Translate complex business questions into structured analysis using multiple data sources and communicate key findings and recommendations to non-technical audiences.
• Create the analytics roadmap for the development and monitoring of customer behavior & segmentation and KPIs designed to acquire new customers, retain known customers and maximize their share of wallet and their overall value to the company.
• Partner with Marketing, Loyalty, and Data Science teams to identify best practices and testing opportunities to optimize customer valuation and segmentation, drive demand, and grow revenue.
• Ensure ongoing margin enhancements through valuation, segmentation, channel performance, and profitability measures.
• Communicate and review actionable findings with business partners and senior leadership in an easily understood manner and provide recommendations on strategy and areas of improvement.
• Monitor and stay up to date with external industry and competitive trends to adapt and ensure most effective strategy and areas of enhancement.
• Translate business needs to Data and Product teams ensuring to establish business requirements.
• Demonstrate and foster an environment that promotes a high performing team and is focused on our values of leadership, mutual respect, engagement, self-led skills development and can-do attitude.
• Facilitate learning and skills development opportunities across the team.

Benefits

• Wellness incentive programs to help you stay healthy physically and mentally.
• Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more.
• Free meals in our employee dining room.
• Free parking on and off shift.
• Health & Income Protection benefits (for eligible employees).
• Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees