Executive Director, Digital Strategy and Execution

Exelixis • Alameda, CA

118d • $237,000 - $335,500

About The Position

The Executive Director, Digital Marketing Strategy owns the successful implementation, adoption, and scaling of digital channels and technology for marketing and sales functions, and beyond. As reliance on digital increases for both personal and non-personal (NPP) channels, the role will scale up digital marketing capability (people, systems, process) through implementing agile cost-efficient digital platforms that maximize the use of integrated data and technology. This role is also responsible for leading the development of the brand’s digital and non-personal marketing strategy and ensuring the execution of strategically aligned tactics across all audiences (HCP, APP, Patient, and others as needed). The role plays a key part in bringing digital innovation to Exelixis, from piloting and expanding channels (social media, YouTube, POC) to assessing the up-and-coming technologies and opportunities (artificial intelligence (AI), omnichannel, telehealth, HCP portals, etc.).

Requirements

• Master’s degree in related discipline and 16 years of related experience; or BS/BA degree in related discipline and 18 years of related experience; or Equivalent combination of education and experience.
• Previous experience in Digital and multi-channel marketing required.
• Leadership experience is required.
• Oncology experience is required.

Nice To Haves

• Demonstrated strategic thinking, initiative and creativity.
• Talent for blending innovation with pragmatic execution.
• Cross-functional collaboration.
• Effective prioritization and delegation of activities.
• Skills to network internally and externally.
• Ability to draw insight from organizational data to optimize programs and activities.
• Proven track record for consistently meeting or exceeding financial and/or other quantitative targets, as well as qualitative goals.
• Strong presentation, verbal and written communication skills.
• Understanding of FDA regulations of pharmaceutical drug promotions and experience with design and implementation of adult learning programs.

Responsibilities

• Recruit, hire, and train a team to serve as a center of excellence for executing Digital programs across all customers in Commercial.
• Develop NPP strategy for all channels (web, media, CRM, analytics) and audiences (HCP, APP, Patient, other) for the existing and upcoming indications, in close collaboration with in-line marketing team.
• Lead and execute NPP & Omnichannel readiness for indication extensions, from the planning of the franchise digital and non-personal marketing strategy to implementation across customer types and channels.
• Lead the tactical planning process for digital and non-personal marketing, in deep collaboration with marketing promotional teams.
• Anticipate macro changes to the digital and non-personal marketing environment and lead the creation of commercial plans to address these shifts.
• Upskill other Commercial functions and drive understanding and adoption of Digital tools in the field.
• Establish partnership, outline roles and responsibilities, and ensure development of SOPs, through direct reports, across Exelixis in support of digital execution.
• Represent Marketing for digital and non-personal strategy line of sight across functions.
• Lead strategic collaborations with all Commercial Functions, Field, Medical, Regulatory, Legal, Finance and Information Technology (IT).
• Oversee the design and build a Marketing Data warehouse and monthly dashboard, which allows consistent KPI reporting, and standardized data outputs for measuring ROI in partnership with Commercial Strategy Analytics & Operations (CSAO).
• Develop and manage a significant annual digital marketing budget, including all branded media spend, being accountable for delivering channel optimization and positive ROI on proposed media.
• Oversee, through direct subordinate managers, all digital and media agencies, constantly assessing the needs, identifying gaps, and working with current or new partners to execute.
• Partner with Compliance, Legal, Regulatory and Finance teams to establish SOPs and ensure proper policies and procedures are followed for various projects.

Benefits

• 401k plan with generous company contributions.
• Group medical, dental and vision coverage.
• Life and disability insurance.
• Flexible spending accounts.
• Discretionary annual bonus program.
• Opportunity to purchase company stock.
• Long-term incentives.
• 15 accrued vacation days in their first year.
• 17 paid holidays including a company-wide winter shutdown in December.
• Up to 10 sick days throughout the calendar year.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: Master's degree
• Number of Employees: 251-500 employees