As the leader of our eCommerce function, you will be responsible for driving digital strategy and revenue growth across all direct-to-consumer channels.
Develop and execute the overall eCommerce strategy aligned with brand, product, and growth goals.
Own the DTC eCommerce P&L, including revenue forecasting, margin optimization, and budget management.
Identify and capitalize on new growth opportunities including site expansion, global markets, and new technologies.
Optimize on-site performance, navigation, content, merchandising, and personalization to improve conversion rate and AOV.
Oversee the end-to-end customer journey from first click to post-purchase engagement.
Champion the growth of social commerce as a key acquisition and conversion channel.
Collaborate closely with Content, Creative, and Social teams to develop platform-native strategies that drive engagement and sales through TikTok Shop, Instagram Shopping, and emerging social platforms.
Leverage influencer partnerships, UGC, livestreaming, and community-driven content to drive awareness and conversion.
Partner with Marketing to drive efficient customer acquisition across paid and organic channels (Meta, Google, TikTok, Affiliate, SEO, etc.).
Lead CRM and retention strategies including email, SMS, and loyalty programs to increase LTV and reduce churn.
Use segmentation and behavioral data to drive lifecycle marketing efforts.
Analyze KPIs including CAC, LTV, conversion rate, bounce rate, and customer segmentation to inform strategy.
Leverage data to understand customer behavior and prioritize high-impact initiatives.
Set up robust A/B testing frameworks and performance dashboards.
Lead and grow a high-performing eCommerce team.
Collaborate cross-functionally with Demand Planning, Brand Marketing, IT, Operations, Creative, Finance, and Customer Experience teams.
Champion a customer-first, digitally led culture throughout the organization.
10+ years of experience in eCommerce, with at least 5 years in a senior leadership role within a DTC brand (beauty or consumer goods preferred).
Proven track record of scaling DTC eCommerce businesses and owning digital P&L.
Deep understanding of Shopify platform, analytics tools (GA4) and A/B testing frameworks.
Strong grasp of performance marketing, CRO, UX, and customer retention strategies.
Exceptional leadership skills with experience managing cross-functional teams.
Highly analytical, results-oriented, and comfortable in a fast-paced, high-growth environment.
Passion for beauty, wellness, or consumer brands is a big plus.
"Hybrid First" Model - 3 days in office with 2 work from home.
"Work From Anywhere" - Freedom to work six weeks annually from the location of your choice.
Complimentary Products - Free and discounted products on new releases and fan-favorites.
Professional Development - Exposure to senior leadership, learning and development programs, and career advancement opportunities.
Community Engagement - Volunteer opportunities in the communities in which we live and work.
Health & Wellbeing Perks - Comprehensive medical, dental, vision, and lifestyle benefits.