The Executive Director, Creative Operations leads the Creative organization across Visual Merchandising, Packaging, Creative Project Management & Operations, the In-House Digital & Social studio and supports external creative partner relationships. This role is responsible for establishing inspirational and clear guardrails around brand visual identity while driving the team toward a digital- and social-first creative approach. Partnering closely with Brand Leads, Commercial Marketing, Digital and Paid/Earned/Owned teams, this leader ensures that all creative touchpoints-retail, digital, packaging and experiential-deliver compelling storytelling, strengthen brand equity, and deepen consumer connection. The role also includes guiding the creative budget, driving on-time execution across 360 elements, collaborating to ideate and execute against big ideas and staying at the forefront of creative evolution across the industry and social and digital platforms while coaching and bringing the team along.