Executive Director, Client Investment Lead

Omnicom Media US H&S•New York, NY

7d•$150,000 - $250,000•Hybrid

About The Position

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation. As the Executive Director, Client Investment Lead, you will play a critical role in leading strategies across planning and activation that deliver on client business objectives but also push them into new territories. You’ll work at the intersectionality of data, media and creative to drive strategic and innovative solutions to meet the forces of change in the industry for this large-scale client. This individual will be responsible for all performance media relating to client acquisition, retention, and growth. This will be achieved by refining our systematic and strategic approaches across Paid Digital, Search, Affiliate Marketing, and Social channels.

Requirements

12+ years of media experience, preferably at an agency or consulting agency
Track record for successfully driving digital customer growth and revenue across paid media platforms for B2C and B2B brands
Demonstrated ability to develop and drive strategic media plans for large, complex organizations
Strong people leader, guiding a team through change and transformation, with an eye on talent development, capability building, and culture
Track record of building and developing high performing teams
Proven experience using data analytics to provide greater customer insight, drive innovation and improve efficiency and productivity
Demonstrated the necessary functional and technical knowledge and skills to deliver in this role
Strong project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities
Magnetic for clients with the capability to lead them through transformation
Creative problem solver with an entrepreneurial spirit
Strong media advertising and marketing technology understanding

Responsibilities

Serve as the key point of contact for the client/s, internal Hearts and Science teams, creative agencies, OMG center and external media/data partners to drive integration, delivery and best in class performance media activation
Develop, own and expand relationships with internal and cross agency partners as well as key strategic partners (Google, Amazon, Meta etc.) to drive excellence in performance and overall program management
Operate as a performance media subject matter expert within the organization to ensure teams and processes are operating at a high standard, employing best practice, and maintaining expertise
Work closely with Strategy, Marketing Science and Analytics to ideate on innovation and capability development in the performance media space
Continually monitor the landscape for new partners and technologies that can be acquired or deployed to up level media capabilities
Advocate for data-driven decision making by leveraging multiple data sources from tech stack, external partners and internal resources to increase customer acquisition and engagement
Understand the client’s marketing platform tools, capabilities, and data in order to advise on ways to better leverage them to drive ROI
Operate as a transformation agent for clients to improve their digital and performance media strategy and execution
Drive innovation in the areas of custom algorithms powered by machine learning, voice, and new technology media areas
Foster a culture of continual learning, ensuring direct team members feel strong leadership support a respective environment, challenged and on the edge of performance media practices
Is action oriented, not fearful or acting with a minimum of planning to take challenges head on
Ensure that the direct team members are integrating well with the cross-agency teams while upskilling them in Performance Media channels
Maintain a collaborative spirit where the team can and will support each other, and troubleshoot/problem solve regardless of title
Coach direct reports to deliver to the highest standards and provide additional management support where necessary
Challenge status quo to identify potential for improvement in process, structure, and program
Acts with clients in mind; establish and maintain effective client relationships gaining their trust and respect
Consider future trends to articulate importance evolution of performance media plan without sacrificing the bottom line
Is a team player, easily gains trust and support of peers.
Encourages collaboration and can quickly find common ground and solve problems for the good of all without bias