Executive Director Casino Marketing- Asia

MGM Resorts•San Gabriel, CA

66d

About The Position

It is the responsibility of the Customer Development Executive to generate incremental visits from casino customers and provide excellent customer service. All duties are to be performed in accordance with MGM Resorts International policies, practices and procedures.

Requirements

The ideal candidate has at least five years of relevant experience, with a minimum of seven years of leadership experience within the casino marketing industry preferred.
They bring a strong understanding of player development, loyalty programs, and property marketing strategies.
They have prior experience working in a comparable resort environment, demonstrating success in driving guest engagement and revenue growth through strategic marketing initiatives.
They are skilled in leading cross-functional teams, fostering collaboration, and aligning marketing efforts with overall business objectives.

Responsibilities

Determine and evaluate customers' casino activity to provide corresponding incentives and use authorization to approve comps and allowances (room, food, beverage, events tickets, promo chips, free play, airfare, or discounts)
Drive incremental business, with a focus on inactive customers and maintain customer base to support increasing the property's customer development efforts
Authorize and grant amount of marker authorization limits to qualifying customers
Evolve a player development skillset by engaging new and inactive customers
Assist in critical business decisions regarding customer credit lines, allowances, and comps while managing customers to profitable levels
Work in conjunction with Casino Marketing, Marketing Executives and on-property personnel to assist and facilitate qualified in-house casino customers
Maintain highly confidential casino customer information by enforcing the privacy of all guests and limits requests for information about such guests in accordance with company policies
Attend special event functions to promote marketing efforts and greet customers
May attend quarterly Receivable Meetings to provide updates to the Corporate Finance group
Resolve customer disputes and complaints to the satisfaction of the customer and the company
Comply with Title 31 and attend all necessary training sessions

Benefits

Wellness incentive programs to help you stay healthy physically and mentally
Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more
Free meals in our employee dining room
Free parking on and off shift
Health & Income Protection benefits (for eligible employees)
Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume