Executive Director, Bank Marketing Optimization

USAA • Plano, TX

20h • Hybrid

About The Position

As a dedicated Executive Director, Bank Marketing Optimization for Bank Marketing and Digital, you will provide executive level oversight for development and execution of advanced optimization strategies to drive insights, optimization, and growth across the bank's digital and marketing functions. This senior leadership role will be responsible for leveraging data to inform strategic decision-making, enhance customer experiences, and maximize return on investment for all digital and marketing initiatives, campaigns, and channels. The ideal candidate will possess a strong blend of analytical expertise, strategic thinking, leadership capabilities, and a deep understanding of the financial services industry. Builds and leads a high performing team of employees with a broad range of advanced channel management, campaign execution, and channel optimization expertise and high levels of Enterprise business and marketing knowledge.

Requirements

• Bachelor’s Degree OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
• 10 years of experience in sales/marketing, developing strategies, managing major initiatives and delivering results within a complex matrix environment.
• 4 years of people leadership experience in building, managing and/or developing high-performing teams.
• Advanced experience with omnichannel marketing and optimizing in an agile environment.
• Extensive experience using data and metrics to measure impact and resolve improvements.
• Demonstrated knowledge and application of industry-related risk management and compliance framework and guidelines.
• Experience collaborating with key resources and stakeholders, influencing decisions and managing work to achieve strategic goals.
• Executive-level business acumen in the areas of business operations, industry practices and emerging trends.
• Knowledge of federal laws, rules, and regulations to include: UDAAP, OCC Bulletin 2013-29: Third-Party Relationships: Risk Management Guidance, Reg W, Info Security and Privacy Standards (such as GLBA; TCPA; GDPR; CCPA; Privacy).

Nice To Haves

• Demonstrated ability to generate channel level insights for marketing and digital functions to optimize marketing spend
• Worked across multiple Bank products like credit card, consumer lending, Home loans, and deposits
• Worked on measured frameworks like multi touch attribution, last touch, test control frameworks
• Leadership working knowledge of statistical and ML models that can us used for marketing and digital channels
• Leadership knowledge of data, data governance, and datasets both external and internal

Responsibilities

• Strategic Leadership: Develop and implement a comprehensive analytics roadmap aligned with the bank's overall business objectives, with a specific focus on digital engagement and marketing effectiveness.
• Marketing and Digital Optimization: Accountable for monitoring results via business plan assessment and utilization of channel optimization monitoring tools through implementing changes to plans to drive desired results. Identifies new/emerging channels, resources and intermediaries and develops integrated strategies, plans and programs to leverage these opportunities.
• Team Management: Lead, mentor, and develop a high-performing team of analytics professionals, fostering a culture of collaboration, innovation, and continuous learning.
• Stakeholder Collaboration: Partner closely with senior leaders across digital, marketing, product, IT, and other business units to understand their needs, translate them into analytical requirements, and communicate insights and recommendations effectively.
• Technology & Tools: Oversee the selection, implementation, and utilization of advanced analytics tools, technologies, and methodologies, including AI and machine learning where appropriate, to enhance analytical capabilities.
• Data Governance & Quality: Ensure the integrity, accuracy, security, and compliance of data used for analytics initiatives, working closely with data governance teams.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.
• Provides executive level leadership and supports LOB Brand Managers in the development of go-to-market, execution plans, and channel marketing support plans.
• Serves as a subject matter expert in understanding, collecting and coordinating channel marketing requirements.
• Accountable for monitoring results via business plan assessment and utilization of channel optimization monitoring tools through implementing changes to plans to drive desired results.
• Identifies new/emerging channels, resources and intermediaries and develops integrated strategies, plans and programs to leverage these opportunities.
• Provides consultation and decision-making support for the development and implementation of new channel management and optimization capabilities necessary to measure performance, test and learn and drive digital marketing insights.
• Leads Agile Marketing Scrum Masters and aligns with LOB Brand Managers to prioritize efforts and align resources across enablement and execution priorities.
• Researches and keeps abreast of new and emerging industry technologies that can affect the application of channel management and optimization approaches.
• Builds and oversees a team of employees for assigned functional area through ongoing execution of recruiting, development, retention, coaching and support, performance management, and managerial activities.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

Benefits

• At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs.
• Additionally, our career path planning and continuing education assists employees with their professional goals.
• Cash payment for Executive level roles only, representing a cash payment which is both time and performance based.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive