Executive Creative Director

Hackensack Meridian Health•Edison, NJ

About The Position

Our team members are the heart of what makes us better. At Hackensack Meridian Health we help our patients live better, healthier lives — and we help one another to succeed. With a culture rooted in connection and collaboration, our employees are team members. Here, competitive benefits are just the beginning. It’s also about how we support one another and how we show up for our community. Together, we keep getting better - advancing our mission to transform healthcare and serve as a leader of positive change. The Executive Creative Director is responsible for leading Hackensack Meridian Health’s (HMH) internal creative services team and managing our external ad agency partners for the network. Responsible for developing and executing a cohesive creative strategy that enhances our brand image and ensures a consistent, compelling brand voice across all communication channels and platforms. Also responsible for the entire creative process, from concepting built on a strategic foundation to execution, playing a pivotal role in shaping the creative culture of the HMH organization. Manages a team of marketing professionals that includes graphic design, photography, and video production team members.

Requirements

Bachelor’s degree in Advertising, Design, Marketing, or a related field.
Minimum of 15 years of experience in the creative industry, with at least 7 years in a senior leadership role managing creative teams in an agency environment.
Demonstrated ability to look across a range of channels and stay current with the latest ways to reach consumers.
Proven track record of producing high-impact, award-caliber, distinctive creative work, preferably within healthcare.
Robust portfolio showcasing successful, award-caliber creative work across various media (digital, print, and video).
Proven ability to lead, manage, and motivate a creative team, fostering a collaborative and high-performance environment. Able to receive, manage, and respond appropriately to feedback.
Strong client-facing presentation skills with the ability to articulate and sell creative concepts effectively.
Demonstrated ability to translate business and marketing objectives into powerful creative strategies. Ability to digest campaign data and pivot creative and messaging for optimization.
Excellent organizational and project management skills, with the ability to manage multiple projects and deadlines.
Excellent written and verbal communication skills.
Proficient computer skills that include but are not limited to Google Suite and/or Microsoft Office platforms.

Nice To Haves

Experience in healthcare advertising is strongly preferred.

Responsibilities

Creative and Brand Strategy: Develop and implement a comprehensive creative strategy that aligns with business objectives and elevates the HMH brand to national prominence.
Act as the primary brand guardian, ensuring all creative output is consistent with our brand identity, values, and voice across all channels, with a heavy emphasis on digital mediums.
Provide senior creative direction on all marketing needs including logo and brand architecture design, collateral development, advertising campaigns, brand guidelines, digital creative needs, copywriting, content creation and more.
Collaborate with internal/external partners on strategizing progress of creative functionalities, making relevant changes for competing with market standards, understanding threats from competitors, and developing future strategic plans.
Assess consumer research findings related to brand creative and prepare a strategic path forward for distinctive work that sets HMH apart from competitors.
Team Leadership and Development: Lead, mentor, and inspire a multi-disciplinary in-house creative team, fostering a culture of creativity, innovation, and collaboration.
Guide the professional development of team members, providing opportunities for growth and nurturing a positive and inclusive work environment where great ideas are born and can thrive.
Campaign Development and Execution: Oversee the entire creative process from concept to completion for all advertising and marketing campaigns. This includes directing brainstorming sessions, developing creative concepts, and ensuring the timely delivery of high-quality work.
Balance art and ownability with business objectives and meeting Key Performance Indicators (KPI) to drive growth at a brand and service line level. Proactively pitch new ideas and campaigns in support of marketing plans.
Oversee the production of creative outputs (e.g., advertisements, TV commercials, photoshoots, video shoots, etc.).
External Agency Management: Serve as a primary point of contact for external advertising agency partners, ensuring they are aligned with HMH’s brand goals and strategies.
Manage these relationships to produce creatively outstanding and effective work, and transfer this work seamlessly to the in-house creative team for maximum utilization and efficiency.
Stakeholder Collaboration: Partner closely with key stakeholders across the organization, including marketing leaders, to understand priorities and guide the creation of compelling creative that drives results.
Budget Management: Manage creative departments' overall budget, ensuring projects are delivered within guidelines.
Industry Trends and Innovation: Stay current with industry trends, emerging technologies, and new creative methodologies to ensure marketing and advertising efforts are innovative and effective.
Identify and leverage trends to gain an advantage in our highly competitive market.
Evolve network brand and develop creative marketing strategies to embrace and leverage increasingly non-linear consumption patterns of today’s consumer.
Other duties and/or projects as assigned.
Adheres to HMH Organizational competencies and standards of behavior.