Executive Creative Director, Head of Brand

Kraken

79d

About The Position

As our Executive Creative Director and Head of Brand, you will lead a team of global brand, creative, social and design leaders to define and steer Kraken's creative vision across all consumer touchpoints – from breakthrough advertising to culturally relevant social and partnership activations. Reporting to our Chief Marketing & Growth Officer and working closely with Product Marketing, Growth and Product Partners, you’ll build and lead a high-performing creative and brand team that consistently delivers on-brand, world-class work at the pulse of crypto.

Requirements

• 15+ years of experience in creative leadership, with a diversified track record of success at global brands, agencies, and high-growth tech companies.
• Proven ability to lead and scale high-performing creative teams, overseeing multiple disciplines including design, content, brand, and campaign execution.
• Deep expertise in brand marketing and advertising, from high-profile campaigns (TV, digital, experiential) to disruptive cultural moments and scrappy, no-budget initiatives.
• Strong executive presence, with experience presenting creative vision and securing buy-in for bold and disruptive ideas at the C-suite level.
• Exceptional storytelling skills and a strategic mindset, with the ability to translate business objectives into compelling creative.
• Crypto-native: You understand the ethos, language, and culture of crypto. You know how to speak authentically to the community while making the space accessible to newcomers.
• Track record of global campaign success, with portfolio highlights including award-winning creative, viral brand moments, digital transformation projects, or category-defining product launches.
• Data-driven mindset, with experience leveraging insights to refine creative strategy and improve performance.

Responsibilities

• Lead and inspire Kraken’s creative leads to develop bold, high-impact creative that elevates our brand and drives business objectives.
• Set and execute the global creative vision for Kraken, ensuring all marketing, advertising, and brand initiatives reinforce our position as a category leader.
• Drive world-class advertising and campaigns across TV, digital, social, partnerships, and experiential activations, leveraging data-driven insights and cultural trends.
• Own the brand and creative strategy, shaping Kraken’s identity and voice across all channels to ensure consistency and differentiation.
• Champion crypto culture and develop reactive marketing and activations that engage both native crypto audiences and those new to the space.
• Balance leadership and execution, seamlessly switching between guiding teams and executing high-level creative work as an individual contributor.
• Oversee creative agency relationships, setting the vision, evaluating proposals, and ensuring high-quality execution.
• Foster a culture of innovation, collaboration, and excellence within the creative org, hiring and mentoring top-tier talent.
• Leverage AI to scale creative ideation and execution efficiently.
• Develop a framework for measuring creative performance, applying qualitative and quantitative insights to drive continuous improvement.
• Serve as a key creative advisor to Kraken’s executive leadership team, providing guidance on brand-building strategies and creative opportunities.

What This Job Offers

• Career Level: Senior