EVP, Managing Director, Strategy

BGB Group•New York City, NY

1d•$280,000 - $350,000

About The Position

BGB Group is a healthcare communications agency that offers a wide range of services, including traditional pharmaceutical advertising, promotional medical education, payer marketing, and consulting services. Known for excellence and professionalism, we’re hired as strategic and creative partners by our biopharmaceutical clients to drive category/brand awareness and growth. The EVP, Managing Director, Strategy will assume an integral leadership role in the organization, driving the overall vision, strategic direction, and growth of the Brand Strategy function. This person will be responsible for shaping and executing forward-thinking brand strategies for some of the world’s leading healthcare brands while fostering innovation and maintaining the agency's reputation for excellence. Reporting directly to the Executive Leadership Team, this individual will be a key driver in the agency’s strategic evolution, ensuring that brand strategies align with both client objectives and broader business goals. This leadership role requires an individual with a robust strategic mindset, extensive industry experience, and an ability to collaborate with senior executives across the agency. The EVP, Managing Director, Strategy will lead a team of talented brand strategists, ensuring that they are equipped to deliver high-impact work while also developing a thriving and dynamic department.

Requirements

12+ years of experience in brand strategy, with a strong focus on the biopharmaceutical and healthcare industries at promotional advertising agencies
Proven success in senior leadership roles, with extensive experience in managing teams and driving results across brand strategy, marketing, and communications functions.
Expertise in developing and executing large-scale brand strategies for major healthcare clients, with a deep understanding of market dynamics, competitive landscapes, and customer needs.
Exceptional communication, negotiation, and presentation skills, with the ability to influence and inspire senior stakeholders both internally and externally.
Strong business acumen, with the ability to assess and manage P&L, develop strategic roadmaps, and deliver against client and agency goals.
Demonstrated success in business development, including pitching, selling, and leading client engagements.
A collaborative and inclusive leadership style, with a passion for mentoring and developing the next generation of strategists.
A visionary, entrepreneurial mindset with a track record of driving innovation and growth within an agency setting.

Responsibilities

Strategic Leadership: Lead the vision and strategic direction for the Brand Strategy team, ensuring that all client brand strategies are innovative, data-driven, and aligned with BGB’s overarching business goals.
Drive the development and implementation of brand positioning, brand architecture, and category strategy for key healthcare clients, with a focus on sustained business growth.
Collaborate with the agency’s leadership and other departments to create integrated strategies that deliver exceptional client results, maintaining a holistic approach to brand communications.
Advise C-suite and senior client leadership teams on complex brand challenges, bringing strategic insights and actionable solutions to enhance brand performance in the marketplace.
Lead key initiatives in brand development, offering guidance on cutting-edge strategies, market insights, and new opportunities for brand growth.
Foster a culture of continuous innovation and excellence within the Brand Strategy department, encouraging new ways of thinking and the application of innovative strategies to client challenges.
Client Relationships & Business Development: Serve as the primary strategic partner to executive-level clients, ensuring alignment between client goals and brand strategies that drive measurable business results.
Build and maintain deep, long-term relationships with clients, fostering trust and loyalty while consistently delivering high-quality brand strategies.
Oversee new business development efforts, identifying opportunities for growth and working with cross-functional teams to pitch and win new business.
Drive high-level presentations and strategy discussions with clients and internal stakeholders, effectively articulating brand visions and recommendations.
Lead and guide senior team members in presenting strategic solutions to clients, ensuring clarity, confidence, and alignment on all projects.
Team Leadership & Development: Lead, mentor, and inspire a high-performing team of brand strategists, providing guidance, development, and opportunities for professional growth.
Promote cross-functional collaboration within the agency, ensuring the Brand Strategy team works seamlessly with creative, media, and analytics teams to develop and execute unified brand strategies.
Actively contribute to talent acquisition, recruitment, and retention, building a diverse and exceptional Brand Strategy team.
Develop and implement a comprehensive team training and development strategy that ensures continuous skill-building and strategic growth across the department.
Cultivate a positive and inclusive team culture that encourages creativity, innovation, and accountability.
Operational Excellence: Ensure the Brand Strategy team consistently delivers on time, on budget, and within scope, managing the department’s resources and workflow with efficiency and effectiveness.
Establish and uphold best practices and standards across the Brand Strategy function, ensuring consistent quality, rigor, and creativity in all outputs.
Provide oversight on department budgets, ensuring effective resource allocation and strategic investment in key initiatives.
Develop and maintain detailed reports and analytics that assess the performance and impact of brand strategies, using data to inform future decision-making and optimization.
Industry Leadership & Innovation: Maintain an in-depth knowledge of industry trends, emerging technologies, and new methodologies in brand strategy and healthcare communications.
Position BGB Group as a thought leader in the healthcare brand strategy space by speaking at industry events, publishing thought leadership content, and engaging in relevant professional networks.
Inspire innovation within the Brand Strategy team by identifying and implementing new tools, techniques, and approaches that will keep the agency ahead of the curve.