Events Sales Manager

Greensboro Country Club•Greensboro, NC

About The Position

The Events Sales Manager is responsible for generating, selling, planning, and overseeing private and club-sponsored events to maximize revenue while delivering exceptional guest experiences. This role serves as the primary point of contact from initial inquiry through event execution, ensuring clear communication, accurate contracts and event-orders, and seamless coordination with internal departments. Reporting Structure Reports to: Director of Club Operations / General Manager Direct Reports: Events Coordinator Assistant Events Sales Manager

Requirements

Proven ability to lead, train, and develop a sales and event coordination team.
Strong organizational, time management, and attention-to-detail skills.
Excellent written and verbal communication skills.
Proficiency with event management software, NorthStar, and Microsoft Office.
Ability to work evenings, weekends, and holidays as required by event schedules.
Minimum of 3–5 years of experience in event sales, hospitality, or a related field, including leadership or supervisory experience.
Proven track record of achieving sales goals and managing multiple events simultaneously.
Strong organizational, time management, and attention-to-detail skills.
Excellent written and verbal communication skills.
Proficiency with event management software, NorthStar, and Microsoft Office.
Ability to work evenings, weekends, and holidays as required by event schedules.

Nice To Haves

Experience in a private club, hotel, or upscale hospitality environment.
Strong negotiation and closing skills.
Member-focused mindset with a passion for service excellence.
Ability to remain calm and professional in a fast-paced environment.

Responsibilities

Provide direct leadership, supervision, and performance oversight for the Events Coordinator and Assistant Events Sales Manager.
Clearly define roles, responsibilities, and expectations for each direct report to ensure accountability and efficiency.
Train, coach, and mentor team members on event sales standards, planning procedures, client communication, and service expectations.
Review and approve event contracts, BEOs, and billing prepared by direct reports to ensure accuracy and consistency.
Monitor workload distribution and assign events based on complexity, size, and team member experience.
Conduct regular check-ins, performance evaluations, and ongoing feedback sessions.
Foster a collaborative, professional, and service-oriented team culture.
Proactively solicit, book, and manage private events including weddings, social functions, corporate meetings, and club events.
Respond promptly and professionally to all event inquiries.
Conduct site tours and client consultations to convert leads into confirmed business.
Work with the Executive Chef to determine selling prices, menus, and event details; ensure banquet menu offerings are current and reflect member interests.
Prepare, oversee, and approve event proposals, contracts, and Banquet Event Orders (BEOs).
Manage non-member deposits, contracts, and income files.
Achieve and exceed established sales goals, revenue targets, and event quotas.
Identify opportunities for upselling enhancements such as menus, décor, audio/visual, and specialty services.
Create monthly sales forecasts and collaborate with the CFO to develop the annual sales budget.
Create and maintain monthly sales sheets reflecting actual Food & Beverage sales.
Provide P&L statements upon request for individual events.
Oversee all event details from contract signing through event completion, ensuring accuracy and alignment with client expectations.
Manage and execute weddings, large-scale events, holiday events, and major member functions.
Provide guidance and support to the Assistant Events Sales Manager for small to medium-sized events.
Oversee the Events Coordinator's management of smaller events, to-go orders, billing, and administrative duties.
Diagram room layouts, banquet item placement, and all related function details.
Make changes to function sheets and communicate updates clearly to all departments involved.
Confirm all functions no later than fourteen (14) days prior to the event date.
Inspect finished room arrangements and oversee guest greeting and service flow for private and member events.
Be visible and present for all holiday events and key club functions, including greeting members and guests.
Inspect banquet rooms to ensure proper setup, cleanliness, and maintenance standards.
Assist with room décor for special events and holidays as needed.
Serve as the escalation point for complex client needs, challenges, or service recovery situations.
Lead pre-event meetings and ensure clear communication of event details across all departments.
Ensure all event documentation is complete, accurate, and distributed in a timely manner.
Serve as the main liaison between the client and internal departments including Food & Beverage, Culinary, Facilities, Audio/Visual, and Accounting.
Oversee event details from contract signing through event completion, ensuring accuracy and alignment with client expectations.
Lead pre-event meetings and communicate event details clearly to all stakeholders.
Ensure all event documentation is complete, accurate, and distributed in a timely manner.
Build strong relationships with members, clients, vendors, and partners.
Maintain a high level of professionalism and hospitality throughout the planning and execution process.
Address and resolve client concerns quickly and effectively.
Conduct post-event follow-ups to ensure satisfaction and encourage repeat business.
Maintain accurate and up-to-date records of all booked functions.
Oversee billing for all member and non-member functions according to guaranteed counts or actual attendance, whichever is greater.
Review and approve billing prepared by the Events Coordinator prior to submission.
Coordinate billing and collections with the Accounting Department.
Ensure compliance with club policies, pricing guidelines, and cancellation terms.
Maintain oversight of contracts, BEOs, deposits, and financial documentation within the event management system.
Follow up on all functions with appropriate post-event correspondence.
Maintain accurate records in the event sales system, including contracts, BEOs, deposits, and final billing.
Ensure compliance with club policies, pricing guidelines, and cancellation terms.
Coordinate billing with the Accounting Department and confirm timely collection of deposits and balances.
Prepare sales reports, forecasts, and activity summaries as required.
Provide direct leadership, supervision, and performance oversight for the Events Coordinator and Assistant Events Sales Manager.
Train, coach, and mentor team members on event sales standards, planning procedures, billing accuracy, and service expectations.
Monitor workload distribution and assign events based on complexity, size, and experience level.
Ensure proper cross-training to maintain coverage during peak seasons and staff absences.
Coordinate and create annual activities and event calendars in collaboration with the management team.
Book and oversee all house entertainment and floral needs for events.
Foster a collaborative, professional, and service-oriented team culture.
Work collaboratively with the Events, Banquet, and Food & Beverage teams to ensure flawless execution.
Provide on-site support during events as needed.
Assist in training and mentoring event coordinators or support staff, when applicable.