Events Sales Manager

Constellation Brands • Oakville, CA

7d

About The Position

The events sales Manager – Wineries, is responsible for driving private event revenue across our portfolio of wineries across California and Oregon – including Robert Mondavi Winery, The Prisoner Wine Co, Booker and Lingua Franca. This roles focuses on outbound sales, lead generation and conversion of consumer and corporate events and works alongside in house teams to support execution. This is a manager-level role with accountability for sales performance, event pipeline development and revenue growth. Strong, proactive selling skills and relationship building skills are essential, along with a proven ability to growth event revenue across multiple venues. Role has a commission component.

Requirements

• Sales & Business Development
• Proven experience in outbound sales, business development, or event sales (hospitality, luxury, wine, or lifestyle brands preferred)
• Strong ability to prospect, qualify leads, and close deals
• Experience selling across multiple venues or locations is highly desirable
• Relationship Management
• Excellent interpersonal and communication skills
• Comfortable engaging with high-end consumers, corporate clients, and professional planners
• Ability to build trust and long-term partnerships
• Strategic & Organizational Skills
• Strong pipeline management and forecasting skills
• Ability to balance multiple venues, priorities, and deadlines
• Data-driven approach to tracking performance and optimizing revenue
• Collaboration & Leadership
• Experience working cross-functionally with operations, hospitality, and marketing teams
• Clear communicator who can effectively hand off sales to execution teams
• Comfortable operating independently while aligning with broader company goals
• Minimum Qualifications
• Minimum 5 years of sales experiences and 2 years of event sales
• Excellent proficiency in Microsoft Office
• Strong organizational and time management skills
• Willingness to work a flexible schedule, including days, evening, weekends, and holidays (?)

Nice To Haves

• Preferred Qualifications
• 10+ years of hospitality events sales experience
• 5+ years hospitality experience at a winery
• WSET Level 2
• Additional Qualifications
• Knowledge of event types such as weddings, corporate meetings, buyouts, and brand activations
• Familiarity with sales reporting tools and dashboards
• Willingness to travel between winery locations across California as needed
• Passion for hospitality, wine, and delivering premium guest experiences
• Represent the company and brand, professionally and graciously with both a professional appearance and demeanor

Responsibilities

• Sales & Revenue Generation
• Own and drive private events revenue across multiple winery hospitality venues
• Proactively generate new leads through outbound sales efforts, networking, partnerships, and prospecting
• Create required selling tools that showcase our various sites and spaces to potential clients, including physical and digital assets.
• Convert inbound and outbound inquiries into booked events, maximizing revenue and utilization of spaces
• Develop and manage a robust sales pipeline for consumer and corporate (meetings, offsites, brand events) clients
• Consistently meet or exceed revenue and booking targets
• Provide leads to Spirits Hospitality sites where appropriate
• Portfolio & Client Management
• Serve as the primary point of contact for event clients during the sales and contracting phase
• Match client needs to the most appropriate winery venue(s) within the portfolio
• Build long-term relationships with repeat clients, agencies, corporate planners, and local partners
• Upsell event enhancements and premium experiences where appropriate
• Collaboration & Internal Alignment
• Partner closely with onsite hospitality, events, and operations teams to ensure smooth handoff from sales to execution
• Align pricing, packages, and availability with venue teams and leadership
• Share client expectations, event details, and revenue goals clearly with execution teams
• Strategy, Reporting & Optimization
• Track leads, bookings, and revenue using provided CRM and reporting tools
• Analyze performance across venues and event types to identify growth opportunities
• Contribute to pricing strategies, sales materials, and event packages
• Represent the portfolio at site visits, industry events, and trade shows as needed

Benefits

• We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees