Events Marketing Specialist

Redwood Software

17d

About The Position

We are searching for an event expert to join our team as an event specialist focused on driving outbound pipeline. Our ideal team member is a dynamic, data-driven leader who can use data and insights to identify priority events and build and execute cross-functional plans to execute those events to maximize pipeline. Qualified applicants must have experience in planning and executing events and a track record of managing post-event follow-up campaigns.

Requirements

Bachelor’s degree in journalism, writing, marketing, or related field; 3-5+ years of experience in event marketing, preferably in the B2B enterprise technology space
Experience using Asana and all Google Suite applications
Ability to organize and prioritize multiple tasks driving an overall successful implementation of the program
Possess a unique mindset for injecting creativity into various programs.
Extreme detail orientation, well-organized, able to track/update/traffic/manage specific details for multiple events at the same time
Highly organized, detail-conscious, and superior analytical and creative thinking skills and curiosity

Responsibilities

Identify and prioritize the most impactful events we should participate in.
Work cross-functionally with marketing and sales to plan events.
Manage and communicate the event calendar.
Lead the project management and logistics of events we are attending.
Able to travel domestically and occasionally internationally to manage the booth
Write pre-show and post-show email copy, build emails in Hubspot, and send emails in Hubspot.
Manage pre-show social media promotion
Manage lead handoff to sales from booth scans at the events
Manage the post-show lead nurture through Hubspot email and digital ads.
Measure, report, and optimize event performance.
Communicate our event results and optimizations to leadership.