Events Director

Astera Labs•San Jose, CA

1d•$170,000 - $200,000

About The Position

Astera Labs (NASDAQ: ALAB) provides rack-scale AI infrastructure through purpose-built connectivity solutions. By collaborating with hyperscalers and ecosystem partners, Astera Labs enables organizations to unlock the full potential of modern AI. Astera Labs’ Intelligent Connectivity Platform integrates CXL®, Ethernet, NVLink, PCIe®, and UALink™ semiconductor-based technologies with the company’s COSMOS software suite to unify diverse components into cohesive, flexible systems that deliver end-to-end scale-up, and scale-out connectivity. The company’s custom connectivity solutions business complements its standards-based portfolio, enabling customers to deploy tailored architectures to meet their unique infrastructure requirements. Discover more at www.asteralabs.com. We are looking for an experienced and creative Events Director to lead a team of event marketers to deliver excellent Tier 1, 2 and 3 events for Astera Labs, supporting product launch and demo showcases.

Requirements

15+ years’ corporate events and tradeshow experience, with a preference for background in the technology field
Strong project management skills and detail orientation with the ability to prioritize and manage multiple tasks and deadlines simultaneously
Ability to thrive and effectively deliver in a fast-paced, ever-changing environment; comfortable with changing priorities, last-minute pivots, and willing to roll up your sleeves to ‘get the job done’
Excellent written and verbal communication skills, including Powerpoint skills
Excellent negotiation and vendor management skills
Exceptionally creative approach to customer engagement
Self-motivated, highly organized, and detail-oriented
Ability to work collaboratively with customers, vendors, and team members; comfortable interacting with a wide range of community members, from C-level executives to engineers
Knowledge of digital event platforms
Strong business/office applications proficiency (eg: MS Office, Asana, Confluence) and event technologies proficiency (apps, registration, etc.) with a proven ability to pick up new software quickly
Available to travel for events when needed.

Responsibilities

Design and execute repeatable and innovative events programs
Develop and implement events plans, identifying event objectives, key deliverables, and detailed timelines and budgets.
Develop and manage event budgets, including negotiating fees and pricing, to ensure cost-effectiveness and optimal resource allocation.
Manage timelines and deliverables and ensure critical deadlines are communicated, tracked, and met.
Lead pre and post event briefings to stakeholders to measure success of marketing initiatives and develop responsive recommendations for future campaigns and events
Drive internal planning while partnering with marketing, product, and sales teams on event branding, collateral, and demos.
Manage the speaking opportunities program, including abstract development, submissions, management of internal approvals
Ensure an impactful and consistent brand representation at all events, maintaining brand guidelines in all booth design, signage, collateral, and promotional materials.
Coordinate all event logistics, including contract management, space reservation, booth layout and services, signage, set-up and tear-down, shipping, staffing, booth activations, and meeting scheduling.
Drive social media strategy & execution for each event
Manage vendors, including creative firms, booth builders, printing services, A/V providers, shipping services, catering services, etc.
Conduct a bi-annual vendor audit with internal reporting; maintain a panel of vendors for each type of service outsourced for events
Lead the swag/ gifting program, and the keepsake programs
Lead the creation and maintenance of EBC and demo showcase
Drive post-event recap with analysis on objectives met and recommended improvements.
Drive best practices for attendee and customer experiences, promotion, branding/environmental design, customer and attendee communications, as well as other logistical details
Drive the creation, maintenance and usage with event related tools like Asana, Confluence, JIRA, etc with the highest levels of hygiene and management reporting