Events Director — Global Payments & Liquidity

Wells Fargo•Charlotte, NC

1d•$159,000 - $305,000

About The Position

Wells Fargo’s Global Payments & Liquidity (GPL) team is building a modern, integrated marketing function to accelerate our payments transformation. We’re looking for a strategic events and sponsorships leader who can create a commanding presence in the market, navigate complex contract negotiations, and turn industry moments and memorable client experiences into measurable brand lift and sales opportunities—working lean, moving fast, and collaborating across a matrix to get it done. Whether your background is B2B or B2C, if you’ve shaped flagship events, architected go-to-market moments, and know how to use data and heat mapping to penetrate the industry and prioritize investments, we’d love to meet you. Knowledge of payments/money movement dynamics is a plus—not a prerequisite. What you’ll do Set the vision & roadmap for GPL’s events and sponsorships portfolio—owning strategy, tiering, calendar design, and a clear measurement framework tied to client engagement and commercial outcomes. Create a strong brand presence at conferences, industry forums, and owned experiences—elevating awareness and visibility of thought leadership, solutions, and client focus with executive decision-makers and influencers. Lead complex negotiations: structure sponsorship agreements, entitlements, and multi‑year event contracts; partner closely with Legal, Sourcing, Meetings & Events, and Finance to de‑risk commitments and secure best terms. Work with a sense of urgency and purpose: stand up agile planning, vendor management, run‑of‑show excellence, and standardized toolkits/playbooks for repeatable execution at scale. Leverage data for decisions: identify white space, audience concentration, and competitive presence; build a transparent dashboard for executive visibility and continual optimization. Drive cross-functional impact: partner with Sales, Product, Communications, and Wholesale Digital to connect event moments to storytelling, content, and commercial follow-through. Strategy & Execution: operationalize pre/during/post-event engagement—briefs, talk tracks, 1:1 meeting programming, lead capture, and post‑event insights-to-action. Team leadership: coach a high-trust, inclusive team (anticipated ~3 direct reports) and manage agencies/vendors to high standards, clear SLAs, and budget discipline. Collaborate across the enterprise to ensure alignment with brand standards, compliance requirements, and risk frameworks while maintaining speed and creativity.

Requirements

Demonstrated ownership of an events/sponsorships portfolio with end-to-end responsibility—from strategy and budgeting to execution and post‑event optimization.
Contracting and vendor management experience, including negotiating complex agreements and managing agencies.
Proven ability to use data to prioritize and optimize a portfolio for industry visibility and business outcomes.
Track record operating in dynamic, matrixed environments and collaborating across senior stakeholder groups.
Ability to simplify, standardize, and scale without compromising quality.
10+ years of Marketing, Digital Marketing, Digital Platforms, or Social Media experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
4+ years of management or leadership experience

Nice To Haves

Payments, money movement, or treasury exposure (B2B or B2C)—or demonstrated ability to quickly learn technical product spaces.
Experience in regulated or large enterprise environments.
Expertise connecting event investments to upper‑funnel brand metrics and commercial follow‑through (e.g., pipeline influence via sales collaboration).
Strong executive presence, communication, and storytelling skills.

Responsibilities

Set the vision & roadmap for GPL’s events and sponsorships portfolio—owning strategy, tiering, calendar design, and a clear measurement framework tied to client engagement and commercial outcomes.
Create a strong brand presence at conferences, industry forums, and owned experiences—elevating awareness and visibility of thought leadership, solutions, and client focus with executive decision-makers and influencers.
Lead complex negotiations: structure sponsorship agreements, entitlements, and multi‑year event contracts; partner closely with Legal, Sourcing, Meetings & Events, and Finance to de‑risk commitments and secure best terms.
Work with a sense of urgency and purpose: stand up agile planning, vendor management, run‑of‑show excellence, and standardized toolkits/playbooks for repeatable execution at scale.
Leverage data for decisions: identify white space, audience concentration, and competitive presence; build a transparent dashboard for executive visibility and continual optimization.
Drive cross-functional impact: partner with Sales, Product, Communications, and Wholesale Digital to connect event moments to storytelling, content, and commercial follow-through.
Strategy & Execution: operationalize pre/during/post-event engagement—briefs, talk tracks, 1:1 meeting programming, lead capture, and post‑event insights-to-action.
Team leadership: coach a high-trust, inclusive team (anticipated ~3 direct reports) and manage agencies/vendors to high standards, clear SLAs, and budget discipline.
Collaborate across the enterprise to ensure alignment with brand standards, compliance requirements, and risk frameworks while maintaining speed and creativity.