Events and Marketing Specialist (Administrative Analyst/Specialist - Exempt I) - Career Services and Leadership Development

California State University System • San Francisco, CA

47d • Onsite

About The Position

The Division of Graduate Studies and Career Development (GSCD) offers several signature undergraduate and graduate student experiences connecting students to opportunities, including large-scale career fairs, graduate school research and competitions, and other associated division events. Reporting to the Director of Career & Leadership Development, the Events & Marketing Specialist will support the planning, logistics, marketing, communication, and execution of division events. Event coordination includes, but is not limited to, Part-Time Job Fairs, Grad School Fair, Career Fairs, On-Campus Interview Programs, Employer Information Sessions, Grad Preview Week, Graduate Research Competition, Graduate Research & Creative Work Showcase, and Distinguished Achievement Award Ceremony which involves aspects of scheduling, room reservations, ordering supplies, marketing/outreach, event registration, check-in/out procedures and evaluation. The incumbent will assign tasks and train student assistant(s) assigned to assist with event coordination and marketing. The incumbent proactively seeks new and innovative methods for providing enhanced event planning and communication services to our students, faculty, graduate faculty, employer partners, and on-campus recruiters. The incumbent serves on cross-functional center teams, assisting with strategic planning initiatives and maintaining key liaison relationships with campus constituents.

Requirements

• Entry to this classification requires general knowledge and skills in the applicable administrative and/or program field with a foundational knowledge of public administration principles, practices, and methods. This foundation would normally be obtained through a bachelor's degree and/or equivalent training and administrative work experience involving study, analysis, and/or evaluation leading to the development or improvement of administrative policies, procedures, practices, or programs.
• Working knowledge of and ability to apply standard theories, principles, practices, and techniques applicable to the program and/or administrative specialty to develop conclusions and make recommendations.
• Thorough knowledge of policies, procedures, and outside regulations pertaining to the applicable program and/or administrative specialty.
• Working knowledge of operational and fiscal analysis and techniques.
• Ability to take initiative and independently plan, organize, coordinate, and perform work in various situations where numerous and diverse demands are involved.
• Skill in the research, development and evaluation of policies and programs, including skill in the collection, evaluation, and interpretation of data to develop sound conclusions and make appropriate recommendations.
• Expertise in investigating and analyzing problems with a broad administrative impact and implications. Ability to anticipate problems and address them proactively.
• Demonstrated ability to effectively interpret, organize, and present information and ideas in written or presentation form.
• Ability to train others on new skills and procedures and provide lead work direction.

Nice To Haves

• Bachelor's degree, or an equivalent combination of education and experience in the preferred areas of study to include business, marketing and communications;
• Professional demeanor and customer-focused approach;
• Must have strong written and verbal communication skills in order to establish and maintain working relationships with students, employers and the office/campus community;
• Demonstrated experience planning, coordinating, and executing events (virtual and in-person), including logistics, vendor management, promotion, and post-event assessment.
• Capable of working under pressure to meet deadlines and to handle multiple tasks and projects simultaneously;
• Able to compile, write and present reports;
• Demonstrated experience in day-to-day administration, evaluation and improvement of programs, preferably in a university environment or business perspective;
• Experience with databases-including data entry, records management and reporting-is essential;
• Requires competency in the following computer programs: Microsoft Windows, Word, Excel and PowerPoint;
• Familiar with current social media platforms and their effectiveness in promoting services and products to targeted audiences;
• Attention to detail;
• Strong communication skills for communicating processes and policies;
• Strong phone and e-mail etiquette;
• Outstanding customer service skills to meet the needs of students, employers and SFSU staff;
• Ability to develop and maintain effective professional relationships;
• Strong initiative and ability to work independently; and
• Ability to communicate effectively with a diverse student population.

Responsibilities

• Work with the Associate Dean and supervisor to plan, coordinate, promote, and execute all aspects of major, campus-wide career, graduate studies, and division events.
• Oversee planning and scheduling of major division events and programs, including, but not limited to, Part-Time Job Fairs, Grad School Fair, Career Fairs, Graduate Research & Creative Works Showcase, the CSU Research Competition, and Grad Slam.
• Coordinate all logistical aspects of the events, including venue arrangements, equipment, and catering; collaborate with division leadership to establish goals, timelines, work assignments, and budgets for events;
• Recruit graduate student participants for graduate events; collaborate with academic departments and faculty to identify and encourage potential participants.
• Provide on-site support during the events, and lead the division team in event-related tasks, e.g., check-in, setup, and other event-related tasks.
• Create and maintain event schedules to share with the division team, employers, graduate faculty, campus partners, etc.
• Prepare and implement detailed production timelines, task lists, and day-of-event program sheets.
• Coordinate department participation in programs and events including, but not limited to, New Student Orientation, Gator Fest, student life events, and special tabling events.
• Work collaboratively with other department staff in planning specialized events.
• Develop and maintain a marketing and communications calendar for the division.
• Collaborate with Graphic Designer on promotional and marketing collateral for various division events.
• Ensure that social media and website content related to division events, programs, services, etc., is up-to-date and accurate.
• Use Handshake to manage content for event details, announcements and registration.
• Prepare and distribute graduate event announcements to the graduate student & faculty community, send formal invitations to selected campus partners.
• Utilize email marketing platforms, campus flyers, and social media to increase event visibility.
• Collaborate with University Communications to coordinate publicity and maximize event awareness, as well as maintain a consistent University message and branding.
• Work with employers to develop marketing strategies for enhancement of employer presence on campus, which includes, but not limited to: campus recruitment, job postings, internships, career fairs, and class/organization presentations.
• Actively communicate concerns or requests for additional information to employers on a consistent basis.
• Promote positive employer relationships and assist employers in setting up Handshake profile; contact employers by phone or email; host and/or visit local businesses, government, and organizations to develop opportunities.
• Maintain up-to-date knowledge of recruiting and market trends to share regularly with all staff members.
• Use trends and assessment data to conceptualize, propose, and initiate new and innovative solutions to best engage with employers, manage events, and reach departmental goals;
• Research the SF Bay Area market to identify new employment market niches and opportunities to meet the needs of SF State students;
• Participate actively in various local, state, regional, and national organizations such as chambers of commerce, societies of human resource management, NACE, alumni chapters, etc.
• Other duties as assigned

Benefits

• Threaded through our Total Compensation package is a commitment to Bridging Life's Transitions.
• SF State is committed to providing our employees with a comprehensive program that rewards efforts that are appreciated by your colleagues, students and the customers we serve.
• We offer a competitive compensation package that includes Medical, Dental, Vision, Pension, 401k, Healthcare Savings Account, Life Insurance, Disability Insurance, Vacation and Sick Leave as well as State Holidays and a dynamic Fee Waiver program, all geared towards the University's commitment to attract, motivate and retain our employee.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Educational Services
• Number of Employees: 5,001-10,000 employees