Events and Field Marketing Manager

Artera•Boston, MA

29d•$98,000 - $143,000•Hybrid

About The Position

Artera is seeking a high-impact Events & Field Marketing Manager to accelerate pipeline growth and strengthen brand trust across the healthcare industry. Youâll design and execute in-person and virtual programs that engage decision-makers, amplify our market presence, and directly fuel revenue goals. Youâll coordinate and execute event strategy end-to-end â from customer summits to major industry conference activations â creating memorable experiences that unify our brand story and convert prospects into champions. Partnering closely with Sales, Brand & Comms, Revenue Operations, and Customer Success, youâll ensure every initiative delivers measurable ROI and positions Artera as the leader in agentic healthcare. This is a player-coach role, meaning you bring strategic-thinking and know-how, and execute tactics yourself. This role is ideal for a marketer with a proven track record of blending creativity with accountability, and a passion for transforming healthcare through innovative, high-value experiences.

Requirements

B2B Marketing Experience: 5â7 years of experience leading Event Marketing, ideally within SaaS or Healthcare.
Pipeline & ROI Impact: Proven track record of executing events that deliver highly measurable pipeline and ROI and are able to report this impact.
Cross Functional Collaboration: Exceptional collaboration and communication skills, with a history of driving alignment across Sales, Customer Success, and Marketing teams.
Technical & Financial Acumen: Fluency in Salesforce (Campaigns, Reporting, Attribution) is required, along with experience managing large budgets and project management tools.
Travel: Willingness to travel frequently (estimated 1-2 times per month) to ensure critical on-site presence and leadership.

Responsibilities

Strategic Field & Event Strategy: Own Arteraâs annual event calendar across external conferences and internal company-wide kickoffs, partnering with internal stakeholders.
End-to-End Event Execution: Lead planning and execution in all events including, sponsorships at industry events; Customer summits; Customer / VIP dinners; Regional field events, roadshows, partner activations and more.
Event Logistics & Financial Management: Oversee and manage event logistics including venue sourcing, contracts, budget, shipments, booth setup, technology needs, travel, and onsite execution. This includes a strong handle on contracting, negotiating, vendor management and budgeting / finances related to event spend.
Storytelling Alignment: Partnering with Brand Marketing to ensure events support business goals by telling the right stories about Artera, our products, our customers and the ROI we deliver. This includes prepping and coaching Artera team members so all speak from the same playbook during events.
Demand Gen, Sales & Pipeline: Partner closely with Demand Generation, Sales, and Revenue Operations to accelerate pipeline and ensure maximum engagement around every event - pre, during and post-event - ensuring events are pipeline producers.
Systems Management: Create and manage Salesforce campaigns for all aspects of events. Ensure rigorous lead capture, swift upload (within 24 hours), and efficient handoff processes, using Salesforce Campaigns as the central source of truth for all event-related activity.
Event Staff & Preparation: Lead all event-related staff preparation, training and questions, including host staff prep meetings and materials to ensure all team members attending events know their role, our story, our event schedule & meetings, how to capture leads, manage follow up and more.
Measurement and Revenue Accountability: Working with marketing and revenue operations, own and optimize event ROI reporting - what ROI did we achieve with each event, learnings and how to replicate moving forward.