Event Sales & Services Manager

AccorHotel • Sonoma, CA

2d • $75,000 - $85,000

About The Position

The Event & Wedding Sales & Services Manager plays a key role in driving revenue, enhancing guest experiences, and ensuring the seamless execution of events at Fairmont Sonoma Mission Inn & Spa. This position is responsible for curating exceptional weddings, social events, and local corporate gatherings that align with the hotel’s luxury positioning and the distinct charm of Sonoma. Drive Event & Wedding Revenue by actively prospecting new clients and nurturing relationships with wedding planners, corporate event organizers, and community leaders. Proactively research and develop new market opportunities to position Fairmont Sonoma Mission Inn & Spa as a premier event destination. Maximize event revenue and profitability by adhering to established booking guidelines, managing minimum revenue thresholds, and collaborating with the Group Sales Team to optimize function space usage. Represent the hotel at key industry events and participate in networking opportunities, including wedding expos, industry tradeshows, and community events Serve as the main point of contact for event clients, ensuring a seamless transition from contract to execution while exceeding expectations. Prepare customized and detailed proposals using Social Tables for floorplans and Opera for contracts, BEOs, and event documentation. Coordinate and conduct site inspections and tastings, ensuring guests experience the hospitality and culinary excellence that define the Fairmont brand. Develop and implement creative event concepts that highlight the uniqueness of Sonoma while catering to high-end clientele. Ensure flawless event execution by working closely with internal teams, including Catering, Banquets, Culinary, and Operations. Build long-term relationships by offering a personalized and consultative sales approach to wedding couples, planners, and corporate clients. Regularly follow up with clients post-event to ensure satisfaction and encourage repeat business. Effectively handle guest concerns or last-minute changes with professionalism and efficiency, ensuring an exceptional experience. Track and report event production and revenue performance to support monthly forecasts and yearly budget goals. Manage deposit schedules, credit applications, and final billing to ensure accurate and timely financial transactions. Maintain detailed records of past and prospective events to support business development efforts.

Requirements

• Extensive knowledge of Opera, Social Tables, and Property Manager preferred; experience with CRM and event management software a plus
• Exceptional organization and time management skills with the ability to multitask and adapt to changing priorities
• Creative problem solver with a passion for designing unique guest experiences.
• Strong understanding of food & beverage trends, Sonoma wine culture, and event design.
• Excellent communication and negotiation skills with a polished and professional demeanor
• Minimum of 3 years of experience in luxury hotel event planning, catering sales, or wedding coordination with a strong focus on high-end clientele
• Proven ability to generate revenue and increase event sales through proactive outreach and relationship-building

Responsibilities

• Drive Event & Wedding Revenue by actively prospecting new clients and nurturing relationships with wedding planners, corporate event organizers, and community leaders.
• Proactively research and develop new market opportunities to position Fairmont Sonoma Mission Inn & Spa as a premier event destination.
• Maximize event revenue and profitability by adhering to established booking guidelines, managing minimum revenue thresholds, and collaborating with the Group Sales Team to optimize function space usage.
• Represent the hotel at key industry events and participate in networking opportunities, including wedding expos, industry tradeshows, and community events
• Serve as the main point of contact for event clients, ensuring a seamless transition from contract to execution while exceeding expectations.
• Prepare customized and detailed proposals using Social Tables for floorplans and Opera for contracts, BEOs, and event documentation.
• Coordinate and conduct site inspections and tastings, ensuring guests experience the hospitality and culinary excellence that define the Fairmont brand.
• Develop and implement creative event concepts that highlight the uniqueness of Sonoma while catering to high-end clientele.
• Ensure flawless event execution by working closely with internal teams, including Catering, Banquets, Culinary, and Operations.
• Build long-term relationships by offering a personalized and consultative sales approach to wedding couples, planners, and corporate clients.
• Regularly follow up with clients post-event to ensure satisfaction and encourage repeat business.
• Effectively handle guest concerns or last-minute changes with professionalism and efficiency, ensuring an exceptional experience.
• Track and report event production and revenue performance to support monthly forecasts and yearly budget goals.
• Manage deposit schedules, credit applications, and final billing to ensure accurate and timely financial transactions.
• Maintain detailed records of past and prospective events to support business development efforts.

Benefits

• Employee discounts on hotel rooms, dining, and spa experiences at Accor and Fairmont properties worldwide
• Flexible and competitive healthcare benefit plans designed to meet the unique needs of you and your family, starting the first of the month following 30 days of employment
• 401(k) plan with a 100% match on the first 4% of employee contributions
• Eligible to participate in Accor’s Accelerate Sales & Marketing Incentive Program
• Learning programs to promote growth and development unlocking your full potential
• Opportunity to develop your talent and grow within your property and across the world
• Ability to make a difference through our Corporate Social Responsibility activities

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed