Event Sales Manager - Regent Santa Monica Beach

IHGSanta Monica, CA
5h$38 - $43

About The Position

The Event Sales Manager is a results-driven hospitality professional responsible for the sales, planning, and flawless execution of catered events across the resort’s restaurants, banquet spaces, and unique venues. This role serves as the primary liaison between clients and resort operations, ensuring exceptional guest experiences while maximizing catering, food and beverage, room rental, and ancillary revenues. Blending proactive sales outreach with detailed event management, the Event Sales Manager secures new business, manages contracted events from inquiry through post-event follow-up, and collaborates closely with Culinary, Banquets, Restaurants, Audio-Visual, and Hotel Operations teams. The ideal candidate is highly organized, client-focused, financially savvy, and passionate about creating memorable luxury experiences that align with the Regent brand standards.

Requirements

  • Proven experience in catering sales, event management, or hospitality operations, preferably within a luxury hotel or resort environment
  • Strong understanding of food and beverage operations, event logistics, and pricing strategies
  • Demonstrated success in managing multiple events simultaneously with strong attention to detail
  • Excellent communication, negotiation, and relationship-building skills
  • Proficiency in event and sales systems such as Delphi, Social Tables, Microsoft Office
  • Ability to collaborate cross-functionally and adapt in a fast-paced environment
  • Flexible schedule required, including mornings, evenings, weekends, and holidays
  • Work environment includes indoor and outdoor venues with varying noise levels
  • Bachelor’s degree preferred

Responsibilities

  • Proactively solicit, negotiate, and secure catering and event business including social events, corporate meetings, private dining, and buyouts
  • Develop and execute strategies to grow catering revenue, optimize space utilization, and drive business during need periods
  • Respond to inquiries, prepare proposals, and ensure events align with financial, operational, and brand standards
  • Identify upselling opportunities for menus, beverage packages, enhancements, and resort amenities
  • Cultivate relationships with local businesses, community organizations, planners, and repeat clients
  • Serve as the primary point of contact for clients from contract execution through event completion
  • Plan and manage all aspects of catered events, including timelines, menus, room setups, and vendor coordination
  • Collaborate with Culinary, Banquet, Restaurant, and AV teams to ensure seamless execution and profitability
  • Conduct pre-event planning meetings, site visits, and pre-conference meetings
  • Create, distribute, and maintain accurate Banquet Event Orders (BEOs), event resumes, and function space bookings
  • Act as on-site event host or liaison as required to ensure client satisfaction
  • Manage deposits, billing accuracy, and financial forecasts for assigned events
  • Ensure events meet or exceed contracted minimum food and beverage, room rental, and ancillary revenue commitments
  • Monitor event costs, labor, and resource utilization to support profitability
  • Maintain accurate records in sales and event management systems (Salesforce/Delphi)
  • Partner with Sales, Revenue Management, Reservations, Front Office, and Guest Experience teams for group coordination
  • Stay current on food, beverage, and event trends to enhance offerings and remain competitive
  • Support sales calls, site tours, on-property showcases, and promotional events
  • Conduct post-event follow-ups to gather feedback, resolve issues, and drive repeat business

Benefits

  • We offer a comprehensive package of benefits including paid time-off, wellness and sick time, medical/dental/vision insurance, 401k plan, complimentary parking, employee cafeteria meals, and many other benefits to eligible colleagues.
  • Hotel discounts worldwide are available as well as access to a wide variety of discount programs and the chance to work with a great team of people.
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