James Madison University Event Production Intern

Daktronics•Harrisonburg, VA

1d•$18 - $22•Onsite

About The Position

Join Daktronics and be part of a team that creates cutting-edge digital LED display technology and audio systems. Experience the thrill of working on projects that bring excitement to sports events, attract customers worldwide, and guide people in their daily lives. At Daktronics, you’ll engage in meaningful work and have the chance to grow both personally and professionally. Our internships and student positions offer hands-on experience, mentorship, and the opportunity to develop a deep understanding of our products and industry practices. You’ll have a mentor who will challenge you to find solutions, take initiative and develop a strong understanding of Daktronics products, practices, and procedures. We are committed to providing the resources and mentorship necessary to thrive in your position, ensuring you feel supported and are successful. What will the work look like for me? As an intern with us, you will have the unique opportunity to shadow and learn from our experienced full-time event producers, gaining invaluable hands-on experience in the world of event production. By the end of your internship, you will have the skills and knowledge to produce your own shows, setting you on the path to a successful career in event production. The Event Producer Intern is responsible for entertaining and informing fans with Daktronics and other audio/video equipment for videoboard shows and will work on-site at James Madison University (JMU) in Harrisonburg, VA. As an Event Production Intern at James Madison University (JMU), your work will closely mirror the responsibilities and tasks performed by a full-time Event Producer. You will play an integral role in producing cohesive and professional game day productions for JMU's athletic teams at various venues. Throughout your internship, you will gain valuable experience in the field of event production, honing your skills and contributing to the delivery of high-quality, engaging game-day productions for JMU's athletic events. This hands-on experience will prepare you for a future career in event production and offer a comprehensive understanding of the industry's inner workings.

Requirements

Preferred applicants will be full-time students currently enrolled in an accredited Bachelor's degree program related to Broadcast Engineering, Graphic Design, Communications, Video Production, or other related degree.
Candidate must be enrolled as a student and registered for at least 12 credits (undergraduate) or 9 credits (graduate) at the time of application. Will consider May 2026 and December 2026 graduates.
Completion of Sophomore year in good academic standing.
Able to take a semester off from school to complete the internship, if applicable.
Must be able to commit to 40 hours per week. Overtime will be required, as needed, to support special events and travel.
Unofficial transcripts or web transcripts must be submitted with application.
Willing to travel up to 10% of the time on trips ranging in length from two days to two weeks, including some weekends.
Ability to travel by air and ground. Valid driver's license and good driving record. Must be able to meet and maintain Daktronics Driving Eligibility Requirements. Motor vehicle records will be checked.
You can quickly learn technical product features and functions and can communicate to non-technical customers and users.
Can capture and evaluate non-technical customer feedback and organize to communicate to technical product managers and developers.
You have a strong interest in sports and can relate to stakeholders of sporting applications.
You’re an outgoing, self-motivated, flexible, well-organized person who is both empathetic and personable. You understand customers, so know the work schedule may include evenings and weekends. You can meet our academic, travel, and other requirements.
Good oral and written communication skills, good organizational skills, self-motivation.
Fluent in English, both written and verbal.
Applicants must be 18 years of age or older.
Daktronics does not sponsor, renew, or extend immigration visas for this position.

Nice To Haves

Knowledge of Daktronics Control Systems: Venus Control Suite, Show Control.
Self-driven with a commitment to meeting customer needs and requirements.
Effective multitasking and prioritization abilities.
Strong customer service orientation, excellent communication, attentive listening, and interpersonal proficiency.
Collaborative team player with a positive attitude.
Enthusiastic learner and dedicated knowledge-sharing advocate.
Quick and independent software and technology learner.
Acquainted with troubleshooting processes and technology, with an understanding of technology.

Responsibilities

Learn about Daktronics control systems, live video production equipment, and stats integration software to effectively operate and manage the technical aspect of game day production.
During live events, assist in producing and directing the show for the videoboard. This involves communicating effectively with the production crew and the athletics event manager to ensure seamless production.
Learn how to plan and produce game-day video roll-ins, highlight packages, and other video element for use during live event. This includes creating and organizing content to enhance the fan experience.
Assist in the supervision, scheduling, and development of the game-day production crew for all sports.
Join professional meetings with the fulltime Event Production to learn how to collaborate with JMU staff to develop game day scripts.
Attend on-site meetings with event producer to learn how an event producer engages with advertisers, Marketing to ensure that event production meets the expectations and goals of all stakeholders.
Efficiently manage, organize, and execute non-contractual events within the basketball arena and football stadium.
Develop, update, and render content using predefined templates like matchup graphics, upcoming event graphics, stat backgrounds, and prompt graphics.
Utilize Photoshop skills to create cutout photos for graphics, especially for headshot and senior day graphics.
Contribute to game-week preparations by loading and testing content on machines, updating content buttons, and more.
When necessary, assume gameday video board crew roles such as graphics operation, replay operation, camera operation, directing/technical directing.
Schedule content for various displays during events and smaller ad hoc requirements.
Manage content scripts, creation lists, sponsorship reports, and other content-related needs.
Travel to other sites to perform Event Production duties as needed.
Recruiting events (if applicable).
Give internship capstone presentation and attend colleagues’ presentations.
Build and maintain professional relationships.