Event Marketing Lead

Canary Technologies Corp • Dallas, NY

2d • $130,000 - $160,000

About The Position

The Event Marketing Lead at Canary will be responsible for identifying, planning and executing events that will drive revenue and grow Canary’s brand, primarily in the US and Canada, with some scope in LATAM. In this role, you will own the whole event process—from high-level strategy to on-site execution—while coordinating and refining how we engage customers and prospects before, during and after the show.

Requirements

• 5+ years of event marketing experience.
• BA/BS, ideally in marketing, communications, PR, or other related field.
• Detail oriented & organized with strong project management skills.
• Ability to work cross functionally with marketing, sales, executive leadership, product, customer success and manage external relationships with contractors, vendors etc.
• Demonstrated ability to manage multiple projects and priorities.
• Excellent written and verbal communication.
• Experience with Google Suite, Salesforce (or other CRM) and ClickUp (or other project management tool).
• Proactive self-starter.
• Ability to travel up to 20%.

Nice To Haves

• Driving demand to event programs at a B2B SaaS company is a big plus.

Responsibilities

• Lead event strategy for our US and Canada market.
• Help drive demand generation goals by creating events that will drive leads and build pipeline.
• Build project plans for events and work streams.
• Coordinate with third parties, including event managers, contractors, etc.
• Build strong relationships with cross-functional stakeholders across Marketing, Sales, Customer Success, and Product teams.
• Support the team to exceed program targets including registration, attendance, engagement, customer growth and new business pipeline.
• Execute on in-event logistics for key trade shows and conferences.
• Coordinate Growth, Design and Content teams on booth graphics, messaging, event presentation decks and ensure pre and post-event outreach is planned.
• Iterate on in-booth experiences and swag that will drive foot traffic to Canary at trade shows.
• Use best in class program technology, materials, systems, marketing, and event targeting to take each event to the next level.
• Create and experiment on event strategy for our emerging markets in LATAM.

Benefits

• Canary Days: As a company we want to ensure that the team has time to recharge. Each month we provide company wide days off to ensure there is at least one extended weekend or day off.
• Self Improvement Club: We meet each month and share our personal goals for the month. Each individual is provided a budget towards any purchases that help us achieve these goals.
• Professional Development Chats: We provide budget to help drive cross functional professional development conversations across the organization.
• Travel Reimbursement: Team members are able to visit our offices across New York, San Francisco or Dallas when they choose, and are provided a travel stipend for doing so. Spend time working with the team in their office, and use the rest of your time exploring a new city!
• Personal Travel Reimbursement: If you stay at a hotel that Canary works with, we provide a credit towards your stay.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level