Event Manager-R0316 - AT&T

PrimeSource Building Products, Inc•Indianapolis, IN

11d

About The Position

We're looking for a motivated and detail-oriented Event Lead Manager to drive local events that boost traffic, engagement, and sales across our retail stores. This role partners closely with store managers, district leaders, AT&T, and vendor partners to plan, schedule, and execute community events that deliver measurable results.

Requirements

Telecom or retail industry experience preferred.
Strong organizational and project management skills; able to juggle multiple events at once.
Excellent interpersonal and communication skills for working with vendors, store leaders, and community partners.
Willingness to travel frequently to retail locations and events, including evenings and weekends.

Responsibilities

Collaborate with store managers and market leaders to source high-impact local opportunities (Signature table days, festivals, school events, sporting events, community fairs).
Build and manage a consistent calendar of events, targeting 2 events per store per week.
Handle booking logistics, including approvals, permits, and vendor commitments.
Organize all event logistics: staffing, branded displays, promotional materials, and customer engagement activities.
Coach store teams on event preparation and best practices.
Provide on-site support to ensure smooth execution, compliance with brand guidelines, and a standout customer experience.
Serve as primary contact with AT&T and vendor reps to secure sponsorships, co-op funding, and promotional support.
Ensure compliance with vendor requirements while aligning with company goals.
Strengthen vendor relationships to maximize event support and co-marketing opportunities.
Track event performance against KPIs: event count, incremental opportunities, PPVGA, and Fiber activations.
Deliver reporting and insights to leadership and vendor partners.
Partner with retail operations and district leaders to align events with sales and staffing needs.
Work with marketing to promote events through digital, grassroots, and local outreach.
Provide toolkits, checklists, and resources to store teams for successful execution.