Event & Field Marketing Manager

Trainual•Tempe, AZ

About The Position

Trainual is hiring an Event & Field Marketing Manager to help scale our growing event portfolio — from the planning stages all the way through onsite execution and pipeline generation. This is a high-ownership role for someone who genuinely thrives in live environments, loves starting conversations with strangers, and knows how to turn a booth moment into a booked meeting. Once you're ramped, you'll own regional events end-to-end — the planning, the logistics, the onsite execution, and the follow-through. You're the one person on the ground making it all work, and you wouldn't have it any other way. SO... WHO ARE YOU? You're an operator who loves the energy of live events. You don't just show up — you show up prepared, energized, and ready to drive momentum. Logistics, timelines, and vendor wrangling don't stress you out. They're your natural habitat. You treat every event like a revenue opportunity, not a calendar obligation. You know how to work a room — and a pipeline. You can qualify a lead in a five-minute conversation and know exactly what to do next. You give a sharp product overview without a script and without breaking a sweat. You close for meetings the way good salespeople close for signatures — with confidence and a clear next step. You're as good at the follow-through as you are at the setup. You capture clean data, hand off to Sales without friction, and care about what happens after the event ends. You bring insights back to the team and use them to make the next event better. You're building a playbook, not just checking boxes. You're personally accountable to lead-to-demo conversion and event-sourced pipeline ROI — and you treat those numbers like your own.

Requirements

3–5 years in events, field marketing, sales, or a related role — B2B/SaaS experience preferred
Strong project management instincts — organized, detail-oriented, and able to juggle multiple moving pieces without dropping them
Onsite presence and communication skills — you're comfortable engaging a wide range of prospects from different industries and you're good at it
The ability to learn a product fast — and speak about it confidently in a live environment
A sales-oriented mindset — you can spot a high-intent prospect, qualify in real time, and drive meaningful next steps
Cross-functional experience — comfortable working with Marketing, Sales, and CX teams
Familiarity with CRM tools, lead capture workflows, and event operations — logistics, vendors, production — you know the drill
Willingness to travel regularly (~50%)

Responsibilities

Own the planning and execution of regional and partner-sourced events
Support coordination across the broader event portfolio
Manage timelines, logistics, travel, shipping, and vendor coordination
Prepare event briefs, run-of-show docs, and internal comms to ensure the team shows up ready
Lead booth engagement, attendee flow, and overall onsite energy
Start conversations proactively and identify high-intent prospects in real time
Deliver sharp product overviews and positioning on the fly
Qualify leads, secure clear next steps, and book meetings and demos directly from the floor
Capture accurate lead data and ensure a clean handoff to Sales
Support pre-event outreach and meeting booking
Assist with post-event follow-up, coordination, and recaps
Drive improvement in lead-to-demo conversion and event-sourced pipeline
Share event insights to sharpen performance over time
Optimize booth messaging, activations, and attendee experience
Contribute to evolving the event playbook as the program scales