European Market Director — Consumer AR
About The Position
A global consumer AR hardware company founded in 2017, with over $190 million raised and two flagship AR glasses products already on the market. Series C funded. Offices in Shanghai, Shenzhen, and internationally. The next chapter is Europe. This role leads that chapter. You will define and execute the European market strategy — revenue targets, market share goals, go-to-market approach — and then deliver it. That means leading brand communications, new product launches, KOL partnerships, and localized marketing across EU countries. It also means building the European team from the ground up: sales, marketing, and operations. This is not a coordination role. You will make real decisions with real consequences and report results directly to HQ leadership.
Requirements
- 8+ years in consumer electronics or smart hardware, with international market scope
- 5+ years as a regional director responsible for the European market
- At least one demonstrable 0-to-1 European market build — you took a product from no presence to traction
- Degree from a 985/211 or QS200 institution, or an equivalent top international university
Nice To Haves
- Experience in wearables, AR, or smart hardware is a strong advantage
- Background at a Chinese consumer tech company (DJI, Anker, Insta360, or comparable) is strongly preferred
Responsibilities
- Define and execute the European market strategy
- Lead brand communications
- Lead new product launches
- Lead KOL partnerships
- Lead localized marketing across EU countries
- Build the European team from the ground up: sales, marketing, and operations
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
