Enterprise Marketing Director (Remote, US)

FYUL • Littlefield Township, MI

44d • Remote

About The Position

Our team is at the heart of our success. You'll be part of a culture where everyone is respected, included, and encouraged to grow. We value continuous learning, uphold a high work ethic, and have fun along the way.
Our business keeps growing, so we're looking for an Enterprise Marketing Director to build and lead a new marketing function for FYUL Enterprise. This key leader will be responsible for defining the brand architecture, marketing strategy, and marketing execution across two distinct, high-growth enterprise brands: Snow Commerce (a leading full-stack e-commerce solution for fandoms in Entertainment, Sports, Lifestyle, and Gaming) and Printful Enterprise (a leading merchandise on demand solution for high volume customers).
This role requires a hands-on strategist who is comfortable moving from defining high-level brand strategy to executing tactical content creation. The ideal candidate will establish market presence, drive brand awareness, and create both push (outbound) and pull (end-customer demand generation) marketing programs to fuel the enterprise sales pipeline.

Requirements

• 8+ years of progressive experience in B2B or Enterprise Marketing, with at least 3+ years in a leadership or Director-level role.
• Proven track record of building and scaling a new marketing function, division, or significant initiative from the ground up (highly entrepreneurial mindset required).
• Deep expertise in brand strategy and the execution of outbound campaigns targeting large enterprise customers.
• Demonstrated experience in a hands-on, player-coach capacity, with strong skills in copywriting, content creation, and digital marketing execution.
• Experience marketing a software service or product that is sold through a channel, distribution, or partnership model.
• Excellent communication, presentation, and interpersonal skills.

Responsibilities

• Define and execute the brand architecture, value proposition, and go-to-market strategy for Printful Enterprise.
• Develop and manage a unified enterprise marketing strategy that serves the distinct needs of Snow Commerce and Printful Enterprise while aligning with FYUL's overall business objectives.
• Design and implement data-driven marketing campaigns focusing on high-potential enterprise prospects to build brand awareness and drive qualified leads for the sales team.
• Strategize and execute initiatives to create "pull" demand from corporate end-customers, ideally leveraging experience in marketing products/services sold through a distribution or partnership model.
• Develop templated marketing materials for Printful Enterprise distribution partners to help build demand.
• Lead marketing efforts across key enterprise channels, including trade shows, industry publications, LinkedIn, email marketing, and web presence.
• Act as a player-coach, capable of personally executing high-quality marketing materials, including: Copywriting: Developing compelling long- and short-form copy for web, email, and social media. Video: Storyboarding and scripting marketing videos. Presentations/Slides: Creating high-impact pitch decks and sales enablement materials. Web/Landing Pages: Overseeing and directly contributing to the design and optimization of enterprise web pages.
• Manage and optimize the marketing automation and CRM tools used for campaign execution, tracking, and reporting.
• Define the future structure of the Enterprise Marketing team and establish foundational processes, tools, and KPIs.
• Recruit, manage, and mentor a high-performing team while maintaining a strong, entrepreneurial, and execution-focused culture.
• Partner closely with Sales, Product, and Executive teams to ensure marketing efforts are fully aligned with business and product roadmaps.

Benefits

• Competitive pay and benefits: health, dental, vision, and life insurance
• Unlimited PTO
• 401k with company match
• Personal and professional development opportunities
• A fast-paced eCommerce retail environment where you can learn and grow while working with major brands
• Design and order your own merch using our platforms with an employee discount

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed