End User Sales Executive

Sprout

About The Position

Sprout is a global IT hardware retirement provider for hyperscaler and enterprise clients, offering IT Asset Disposition, Certified Destruction, and Responsible Recycling solutions. Founded in 2014, the company has experienced rapid growth. Sprout, through its commercial arm Velerity, is focused on building an efficient circular GPU supply chain, delivering performance-tested, certified GPU systems at scale to hyperscalers, neoclouds, and AI innovators. The End User Sales Executive role is a business development and direct sales position for Velerity, tasked with creating new demand, identifying enterprise buyers, activating channel partners, and capturing GPU fleet decommission opportunities. This role involves building a book of business from scratch, working closely with a Product Manager, and establishing Velerity as a leading partner for GPU and AI compute solutions. It is not an account management role, requiring a strong network, enterprise sales instincts, and a proactive approach to market development.

Requirements

7–15 years in enterprise technology sales, solutions selling, or business development — ideally selling servers, GPU/AI infrastructure, or data center equipment to large enterprises.
Proven track record of building pipeline and closing $10M+ in annual revenue, preferably in a greenfield or early-stage sales motion.
Deep understanding of the GPU/AI compute landscape: NVIDIA architectures, training vs. inference workloads, and the organizations consuming these systems at scale.
Existing network of relationships with hyperscalers, neoclouds, AI companies, or enterprise IT procurement leaders.
Experience activating and managing VAR and channel partner relationships (e.g., CDW, SHI, Computacenter, etc.).
Commercial fluency — you understand margin, ASP, deal structure, and how to negotiate complex hardware transactions.
Strong CRM discipline and pipeline management skills. Comfortable with weekly accountability and board-level reporting.
Self-starter who thrives in ambiguity. You don’t need a playbook handed to you — you’ll help write it.

Responsibilities

Identify, prospect, and close enterprise deals with hyperscalers, neoclouds, AI companies, and GPU-intensive workload operators, with a primary focus on end-user demand.
Build outbound prospecting motions targeting CIOs, VP Infrastructure, and procurement leaders at organizations with large GPU fleets or planning AI infrastructure buildouts.
Develop a repeatable ICP-to-close sales process for GPU/AI compute, covering targeting, prospecting, solutioning, proposal, and closing.
Uncover GPU fleet refresh and decommission opportunities and build relationships to capture large-scale decommission volumes from hyperscalers and neoclouds.
Partner with the Product Manager to translate workload requirements into hardware builds, configurations, and quotes for uncovered opportunities.
Manage the full deal lifecycle from initial inquiry through pricing, negotiation, and close, aiming for a 30-day average quote-to-close cycle on standard configurations.
Own the relationship with strategic end-user accounts, becoming the primary contact for GPU compute needs.
Contribute to fair market value analysis on data center opportunities, providing pricing intelligence to support broader business development efforts.
Build and maintain a qualified pipeline of end users, managing it in CRM with accurate deal progression, staging, and forecasting.
Deliver weekly pipeline reviews with clear commit, upside, and risk buckets, maintaining forecast accuracy within ±15% monthly.
Contribute field intelligence on competitive dynamics, pricing trends, and customer demand signals to inform product strategy and marketing content.