Employer Branding Strategy and Communication Partner - Los Angeles

Bytedance • Los Angeles, CA

258d • $208,000 - $432,000

About The Position

The Employer Branding (EB) team at ByteDance is focused on helping potential candidates understand who we are as an employer, whether it's ByteDance or any of its brands. The team partners with internal stakeholders to guide candidates through the talent funnel, from awareness to interest, application, and ultimately hire, while also maintaining a pulse on candidate satisfaction and championing employee experiences.

Requirements

• 5+ years of experience in creative leadership roles within B2C industries, preferably in technology or internet sectors, with a mix of agency, studio, and in-house experience.
• Strong portfolio showcasing professional video, brand storytelling, or campaign work, ideally with experience in documentary-style or human-centered storytelling.
• Proficient in creative tools and software (e.g., Adobe Creative Suite, Premiere Pro, After Effects, Final Cut Pro). A portfolio of relevant work is required as part of the application.
• Strong project management and cross-functional collaboration skills — able to balance creative vision with business goals in a fast-paced environment.
• Deep understanding of employer branding, organizational culture, and talent communications; capable of translating abstract concepts into relatable and emotionally resonant content.
• Proven success leading creative teams or managing multiple projects across global markets with strong stakeholder engagement and delivery excellence.
• Highly self-motivated, resourceful, adaptable to change, and driven by curiosity and impact.
• Excellent written and verbal communication skills in English; multilingual skills are a plus.

Nice To Haves

• Bachelor's degree or above in Marketing, Communications, Film Production, Creative Media, or related fields.
• Familiarity with employer branding metrics and how creative content drives perception, engagement, and conversion.
• Experience in integrated campaign development across paid, earned, and owned channels.
• Exposure to employee experience, talent acquisition, or internal communications strategies.
• Comfortable working across multiple time zones and cultures in a matrixed global environment.

Responsibilities

• Lead the creative and strategic development of the company's global employer brand, ensuring our mission, vision, values, and talent philosophy are communicated clearly, consistently, and compellingly to external audiences.
• Identify opportunities and challenges related to managing multiple employer brands across business lines and regions, developing integrated creative strategies to unify storytelling and address differentiation.
• Oversee the development of high-impact creative campaigns and content strategies that amplify our company culture, leadership principles, and employee experience — aligned with global brand positioning.
• Collaborate with cross-functional partners (including HR, PR, marketing, and business leaders) to surface compelling narratives and turn business or employee stories into cohesive, high-quality creative deliverables.
• Lead and guide a team to conceptualize, create, and deliver multi-format content (e.g., video, social, digital, experiential) tailored to specific audiences, platforms, and regions.
• Ensure all creative output is on-brand, timely, and aligned with business and talent goals, managing both in-house resources and external agency partners where necessary.

Benefits

• Medical, dental, and vision insurance from day one.
• 401(k) savings plan with company match.
• Paid parental leave.
• Short-term and long-term disability coverage.
• Life insurance.
• Wellbeing benefits.
• 10 paid holidays per year.
• 10 paid sick days per year.
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree