Email & SMS Marketing Specialist

Shark Ninja Operating • Needham, MA

418d

About The Position

The Email & SMS Marketing Specialist at SharkNinja is responsible for managing and executing email and SMS marketing campaigns aimed at driving sales and enhancing customer engagement. This role involves collaborating with cross-functional teams, creating automated marketing flows, analyzing performance metrics, and utilizing marketing software to optimize outreach efforts.

Requirements

• 1-3 years of experience in retention, lifecycle, or CRM marketing
• Proficient in Excel
• Highly organized and skilled in time management
• Team player with demonstrated ability to work cross-functionally
• Strong communication skills
• Ability to be a creative problem solver
• Experience with e-mail or SMS scheduling tools

Responsibilities

• Collaborate with cross functional marketing teams to drive email & SMS communications that drive meaningful sales achievements.
• Own the e-mail briefing and SMS marketing execution.
• Assemble content deliverables from cross functional partners.
• Create, schedule, QA and send marketing emails and SMS sends.
• Track primary metric and develop benchmarks inclusive of revenue and engagement metrics.
• Partner with digital team to execute on A/B testing strategies.
• Support strategies for behavioral e-mail and SMS programs inclusive of welcome series, post-purchase and re-engagement programs.

What This Job Offers

• Job Type: Full-time
• Industry: Professional, Scientific, and Technical Services
• Education Level: No Education Listed