Email & SMS Analyst

Mills Fleet Farm-posted 3 months ago
Full-time • Mid Level
Appleton, WI
5,001-10,000 employees
Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers
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Fleet Farm is seeking a detail-driven and data-savvy Email & SMS Marketing Analyst to join our onsite Marketing team. In this high-impact role, you'll take the lead in analyzing and optimizing our digital communication strategies-ensuring every message we send is timely, relevant, and performance-driven. If you're passionate about turning numbers into narratives and insights into action, this is the role for you.

  • Optimize Campaigns: Monitor and analyze performance metrics for email and SMS campaigns-including CTR, conversion, and unsubscribe rates-to continuously improve outcomes.
  • Turn Data into Strategy: Use tools like Google Analytics, and platform dashboards to uncover trends and deliver strategic recommendations to boost engagement and ROI.
  • Audience Targeting: Develop and refine segmentation and personalization strategies to ensure content reaches the right customer at the right time.
  • A/B Testing: Test subject lines, messaging, timing, and creative to discover what resonates best with our audience.
  • Insightful Reporting: Build clear, compelling reports and dashboards to communicate key takeaways to stakeholders across the business.
  • Ensure Compliance: Monitor and manage adherence to regulations like CAN-SPAM, TCPA, and GDPR.
  • Collaborate Cross-Functionally: Partner with content creators, designers, and marketing strategists to align messaging with brand objectives.
  • Platform Management: Execute and track campaigns using tools such as Listrak, Mailchimp, HubSpot, Klaviyo, or Twilio.
  • Understand the Customer: Analyze customer behavior and feedback to refine communication strategies and elevate customer experience.
  • Education: Bachelor's degree in Marketing, Business, Data Analytics, Statistics, or a related field.
  • Experience: 2+ years in email/SMS marketing analytics or digital marketing.
  • Hands-on experience with data analytics tools (e.g., Google Analytics).
  • Familiarity with leading email/SMS platforms.
  • Skills: Strong analytical and critical thinking abilities.
  • Proficiency in data visualization and reporting tools.
  • Knowledge of digital marketing best practices and compliance standards.
  • Excellent written and verbal communication skills.
  • Strong organizational skills with attention to detail.
  • Basic knowledge of HTML/CSS for email customization.
  • Certifications in platforms like Google Analytics or HubSpot.
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