Email Outreach & CRM Specialist (Hubspot)

Sphero • Greenville, TX

271d • $5,000 - $6,000

About The Position

Sphero is transforming PK-12 education with accessible tools that encourage exploration, imagination, and perseverance through STEAM and computer science. With the help of educators around the world, we are empowering learners of all backgrounds and abilities to discover their interests and passions while equipping them with the skills they need to be the world's future Changemakers. With physical presences in Greenville, TX, Hong Kong, and fully-remote, globally-based employees, Sphero has become the market leader in EdTech solutions, loved by millions of educators, students, and parents worldwide. At Sphero, you can do the work you love, be yourself, and take fun seriously.

Requirements

• Proven experience (5+ years) working in email marketing, outreach, or CRM management, with a focus on using HubSpot.
• Deep knowledge of HubSpot, email automation, workflows, reporting, and analytics.
• Strong understanding of email marketing best practices, segmentation, A/B testing, and email deliverability.
• Familiarity with compliance laws (GDPR, CAN-SPAM, CASL).
• Excellent communication skills, both written and verbal, with the ability to craft compelling email copy and campaigns.
• Experience with MQL to SQL activities supporting the movement of leads through the sales funnel.
• Strong analytical skills, with the ability to track, interpret, and act on data to optimize campaigns.
• Detail-oriented, organized, and capable of managing multiple projects simultaneously.
• Experience with other marketing tools and platforms (e.g., Google Analytics, Shopify, etc.) is a plus.
• Knowledge or experience in the educational space would be advantageous.
• Must reside in and be authorized to work in the United States.

Responsibilities

• Independently design, write, and execute email campaigns to drive engagement and nurture both current and prospective customers.
• Manage and maintain the HubSpot CRM Subscription types, Marketing contacts, and list segmentation for effective campaigns, ensuring the right messages reach the right audience at the right time.
• Develop engaging, personalized email content and optimize subject lines, copy, and call-to-action buttons for maximum impact.
• Monitor email performance metrics such as open rates, click-through rates, bounce rates and conversions to continuously improve campaign results.
• To improve campaign effectiveness, test and iterate on email content, subject lines, send times, and other variables.
• Optimize workflows and automations within HubSpot to enhance lead nurturing, engagement, and retention.
• Create, implement, and optimize lead scoring models, setting up triggers to automatically move leads through the sales funnel.
• Generate reports and analyze data to identify trends, opportunities, and areas for improvement.
• Ensure seamless communication between marketing and sales teams to develop and maintain the outreach calendar, lead outreach/follow-up, and conversion.
• Stay up-to-date with the latest email marketing trends and HubSpot features to ensure Sphero stays ahead of industry best practices.

Benefits

• 100% paid medical plan (buy up plan available)
• Dental and vision insurance
• Short-term & long-term disability
• Life insurance
• AD&D insurance
• FSA
• HSA (with HDHP medical plan)
• 401(k) plan
• Stock options
• Unlimited PTO
• 4-day work weeks
• 2 week-long company shut downs per year
• Ability to work remotely full time
• Paid parental leave
• Education reimbursement
• Wellness reimbursement
• Technology benefit

What This Job Offers

• Job Type: Full-time
• Industry: Educational Services