Email Marketing Specialist

Varsity Spirit • Dallas, TX

24d • Remote

About The Position

The role of Email Marketing Specialist is part of our dynamic marketing team and contributes to our mission of elevating the student experience with creative, data-driven email campaigns.

Requirements

• Ability to work with large data sets in Excel, PowerBI, etc. platforms for data cleanup, management, and reporting.
• Proven ability to manage email marketing campaigns for both B2B and B2C audiences, with a focus on delivering measurable results.
• Exceptional written communication and proofreading skills.
• Strong analytical skills with the ability to interpret campaign data and improve results.
• 2+ years of direct experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio).
• Strong understanding of email marketing best practices, A/B testing, segmentation, and lifecycle marketing strategies.
• Experience working with CRM systems and flat file data for personalized campaign execution to over 1M contacts.

Nice To Haves

• Experience in the education industry or yearbook market is a plus but not required.

Responsibilities

• Campaign Management: Plans, develops, and executes email marketing campaigns tailored to both B2B audiences (educators, schools, administrators) and B2C audiences (students, parents) to drive engagement, leads, and conversions.
• Journey Building: Designs and implements customer journeys using Salesforce Marketing Cloud, leveraging data-driven insights to create personalized and automated user experiences.
• Value-Add Marketing: Develops email strategies that support our B2B2C services, ensuring schools have the resources and tools they need to effectively reach students and parents.
• Event-Driven Campaigns: Creates email marketing initiatives to promote workshops, tradeshows, and other extraordinary events, driving participation and engagement.
• Data Personalization: Uses CRM and flat file data sources to build segmented and targeted email campaigns that address diverse audience needs.
• Reporting & Optimization: Analyzes campaign performance metrics, generate actionable insights, and implement strategies for continuous improvement.
• Collaboration: Works cross-functionally with sales, creative, and product teams to align email strategies with broader marketing goals.

Benefits

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed