Email Marketing Specialist

Varsity SpiritDallas, TX
24dRemote

About The Position

The role of Email Marketing Specialist is part of our dynamic marketing team and contributes to our mission of elevating the student experience with creative, data-driven email campaigns.

Requirements

  • Ability to work with large data sets in Excel, PowerBI, etc. platforms for data cleanup, management, and reporting.
  • Proven ability to manage email marketing campaigns for both B2B and B2C audiences, with a focus on delivering measurable results.
  • Exceptional written communication and proofreading skills.
  • Strong analytical skills with the ability to interpret campaign data and improve results.
  • 2+ years of direct experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio).
  • Strong understanding of email marketing best practices, A/B testing, segmentation, and lifecycle marketing strategies.
  • Experience working with CRM systems and flat file data for personalized campaign execution to over 1M contacts.

Nice To Haves

  • Experience in the education industry or yearbook market is a plus but not required.

Responsibilities

  • Campaign Management: Plans, develops, and executes email marketing campaigns tailored to both B2B audiences (educators, schools, administrators) and B2C audiences (students, parents) to drive engagement, leads, and conversions.
  • Journey Building: Designs and implements customer journeys using Salesforce Marketing Cloud, leveraging data-driven insights to create personalized and automated user experiences.
  • Value-Add Marketing: Develops email strategies that support our B2B2C services, ensuring schools have the resources and tools they need to effectively reach students and parents.
  • Event-Driven Campaigns: Creates email marketing initiatives to promote workshops, tradeshows, and other extraordinary events, driving participation and engagement.
  • Data Personalization: Uses CRM and flat file data sources to build segmented and targeted email campaigns that address diverse audience needs.
  • Reporting & Optimization: Analyzes campaign performance metrics, generate actionable insights, and implement strategies for continuous improvement.
  • Collaboration: Works cross-functionally with sales, creative, and product teams to align email strategies with broader marketing goals.

Benefits

  • Comprehensive Health Care Benefits
  • HSA Employer Contribution/ FSA Opportunities
  • Wellbeing Program
  • 401(k) plan with company matching
  • Company paid Life, AD&D, and Short-Term Disability
  • Generous My Time Off & Paid Holidays
  • Varsity Brands Ownership Program
  • Employee Resource Groups
  • St. Jude Partnership & Volunteer Opportunities
  • Employee Perks including discounts on personal apparel and equipment!
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