Email Marketing Specialist

Varsity Brands

8d•Remote

About The Position

For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team, performing arts and yearbook. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, competitions, and yearbook, Varsity Spirit impacts more than a million athletes each year. The role of Email Marketing Specialist is part of our dynamic marketing team and contributes to our mission of elevating the student experience with creative, data-driven email campaigns.

Requirements

Ability to work with large data sets in Excel, PowerBI, etc. platforms for data cleanup, management, and reporting.
Proven ability to manage email marketing campaigns for both B2B and B2C audiences, with a focus on delivering measurable results.
Exceptional written communication and proofreading skills.
Strong analytical skills with the ability to interpret campaign data and improve results.
2+ years of direct experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio).
Strong understanding of email marketing best practices, A/B testing, segmentation, and lifecycle marketing strategies.
Experience working with CRM systems and flat file data for personalized campaign execution to over 1M contacts.

Nice To Haves

Experience in the education industry or yearbook market is a plus but not required.

Responsibilities

Campaign Management: Plans, develops, and executes email marketing campaigns tailored to both B2B audiences (educators, schools, administrators) and B2C audiences (students, parents) to drive engagement, leads, and conversions.
Journey Building: Designs and implements customer journeys using Salesforce Marketing Cloud, leveraging data-driven insights to create personalized and automated user experiences.
Value-Add Marketing: Develops email strategies that support our B2B2C services, ensuring schools have the resources and tools they need to effectively reach students and parents.
Event-Driven Campaigns: Creates email marketing initiatives to promote workshops, tradeshows, and other extraordinary events, driving participation and engagement.
Data Personalization: Uses CRM and flat file data sources to build segmented and targeted email campaigns that address diverse audience needs.
Reporting & Optimization: Analyzes campaign performance metrics, generate actionable insights, and implement strategies for continuous improvement.
Collaboration: Works cross-functionally with sales, creative, and product teams to align email strategies with broader marketing goals.