Email Marketing Specialist

Focus on the Family-posted about 1 month ago

$26 - $30/Yr

Full-time • Entry Level

Colorado Springs, CO

501-1,000 employees

Religious, Grantmaking, Civic, Professional, and Similar Organizations

Resume

Match Score

Upload and Match ResumeTrack Jobs with Teal

The Email Marketing Specialist position exists to be responsible for administrating, coding, and deploying mass-market email, push and SMS notification campaigns. This position works with the Email Marketing Team to help impact relevance, incorporate best industry practice, and create error free production and distribution of each deployment.

Keeps at the forefront of the technical, analytical, and marketing concerns of email marketing
Manages the digital processes from creation through deployment while keeping on a strict schedule
Launches campaigns to the entire base or segmented list to our constituents
Initiates A/B testing toward improving key metrics (i.e., opens, clicks, and conversion)
Contributes and adheres to the development of department standards and processes
Steers the resolution of technical and business problems that result from assigned activities
Establishes and maintains a healthy give / take atmosphere of respect between ministry contacts and the Digital Interactive Marketing team
Creates, specifies, and recommends improvements that will increase value for the ministry and additional revenue, based on a sound understanding of the ministries' unique business challenges
Creates innovative marketing solutions that maximize the internet's strength
Brings strategic vision and objectivity to the Digital Interactive Marketing team, keeping all work in focus and on target to achieve significant returns on objectives
Helps develops base email contact strategies, and robust test matrix
Works with the data services team to execute list segmentation to impact relevance
Measures the effectiveness of initiatives to improve relevancy
Creates Dynamic content to target relevant content via digital marketing
Acts as a team representative on technical development projects that impact product, key metrics, and relevancy
Contributes to strategic and tactical planning
Masters software utilized by the ministry (Salesforce Marketing Cloud, Litmus, Aprimo and Photoshop)
Performs other duties as assigned

Exemplifies Ephesians 5:1-2, "Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us..."
Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, "Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age."
Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within and outside of Focus; adheres to the Standard of Moral Conduct and Statement of Faith; upholds Focus on the Family's ministry in prayer
Prays personally for Focus on the Family's staff and constituents and may occasionally lead in a public prayer
Engages in Christian ministry
Demonstrates behaviors aligned with FOF core values
Bachelor's degree (or strong experience) in the Computer Science is desired
Experience with Salesforce Marketing Cloud preferred, Enterprise ESP expected
2-4 years of proven experience coding using a HTML & CSS
Coding experience for responsive email design
Understanding of AMPScript
2-4 years of experience in digital marketing: online advertising, creative development, online media, site design and development, and/or managing Web sites preferred
2-4 years of Database/Direct Marketing experience preferred
An Email/e-newsletter guru
Photoshop, and Adobe Creative Suite preferred
A/B testing experience preferred
Preferred programming knowledge (SQL, Javascript, etc.)
Ability to successfully organize, prioritize and manage multiple online projects in a deadline-driven environment
Effective problem-solving skills, specifically the ability to assess situations, evaluate options and make decisions/draw conclusions
Superior writing, communication, and presentation skills
Understanding of the overall media landscape and the digital sector
Ability to grasp, understand, and discuss complex technical and analytical topics
Willingness to adapt to multiple environments
Experience and expertise with high-level contact management and digital marketing development
Creativity and inventiveness in problem solving
Spreadsheet manipulation and basic statistical analysis
Experienced with online marketing tools (i.e., Litmus, Return Path, Mail Chimp, etc.)
Ability to work well in a team, to shine as an individual and to maintain a sense of humor
Extensive knowledge of email marketing, a desire for ownership
Ability to juggle multiple tasks without losing your focus
Excellent organizational and record keeping skills
Analytical bias
Curiosity -- about what our competitors are doing, about how our users think, about how our products work, about what others inside Focus would like to try, and about how ourvendors' other clients do things

Experience with Salesforce Marketing Cloud preferred, Enterprise ESP expected
Photoshop, and Adobe Creative Suite preferred
A/B testing experience preferred
Preferred programming knowledge (SQL, Javascript, etc.)

Norton LifeLock ID Theft Coverage
Legal Shield/ID Shield Coverage
AFLAC
403B Retirement Plan
Vacation Time & Vacation Payout
Sick Time
Holidays
Service Awards
Community Service Days
Bookstore Discount
Fitness Center
Medical Plan
Dental Plan
Vision Plan
Life Insurance
Disability Insurance
Flexible Spending Accounts
EAP (Employee Assistance Program)
Tuition Reimbursement
Warehouse Membership Reimbursement

Track Jobs with Teal

Job Search Resources

•

AI Resume Builder

•

Email Marketing Specialist Resume Examples

•

Email Marketing Specialist Cover Letter Examples

Email Marketing Specialist

Job Search Resources

Tools

Career Hubs

Guides

Company