EMAIL MARKETING SPECIALIST
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About The Position
As an Email Marketing Specialist at Coalition Technologies, you will play a crucial role in executing and optimizing email marketing campaigns for our diverse clientele. Your primary responsibilities will include strategizing, implementing, and managing email marketing initiatives that drive engagement and conversions. You will work closely with clients to understand their needs and develop tailored email strategies that align with their marketing goals. This position requires a strong understanding of email marketing best practices, including CAN-SPAM compliance, A/B testing, and performance metrics, to ensure that campaigns are effective and meet client expectations. In this role, you will be responsible for the day-to-day activities of email marketing, which includes setting up campaigns, conducting quality control checks, and troubleshooting any technical issues that arise. You will also be tasked with developing and executing promotional, transactional, and targeted trigger campaigns that span the customer lifecycle. Your ability to analyze email performance and customer behavior will be essential in optimizing campaigns and improving overall effectiveness. Collaboration is key in this position, as you will work closely with Digital Producers and Copy Strategists to evaluate branding, design, messaging, and functionality of emails. You will also participate in regular strategy discussions and client presentations to ensure that all email marketing efforts are aligned with client objectives. Staying up-to-date on current trends and best practices in email marketing will be vital to your success in this role, as will your ability to maintain strict confidentiality and discretion in all client interactions.
