Email Marketing Specialist

Acme Tools-posted 3 months ago
Full-time
Grand Forks, ND
Building Material and Garden Equipment and Supplies Dealers
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We are seeking a motivated and detail-oriented Email Marketing Specialist to own and grow our email and SMS programs for AcmeTools.com. This role is responsible for driving digital brand awareness, customer engagement, and sales through creative, data-driven campaigns. The ideal candidate combines creative execution with analytical insight and thrives in a fast-paced e-commerce environment.

  • Support email & SMS channel strategy for AcmeTools.com
  • Create, execute, and support the look and feel of email and SMS media across all devices
  • Closely monitor email & SMS reporting features such as read rates, click-through rates, bounce rates, A/B testing, and similar metrics to monitor effectiveness of campaigns and brainstorm solutions for increased performance
  • Work with the eCommerce team to strategize new ways to build and retain email & SMS subscriber lists through website, digital media, and in-store campaigns
  • Maintain deadlines to ensure that all stakeholders have sufficient time to review campaigns
  • Keep up with the latest developments in email and SMS marketing to make sure that our campaigns are engaging, compliant, and successful
  • Maintain design documentation, style guides, and specifications
  • Bachelor's degree in Design, Communications, Marketing or related field OR equivalent working experience
  • Knowledge and experience designing across multiple digital media and platforms, preferably email & SMS channels
  • Understanding of branding, style guidelines and following style restrictions; clean design sense
  • Strong Technology & Adobe Creative Suite experience, including UX design skills
  • Exceptional attention to detail and analytical skills with the ability to not only use metrics to spot successes/improvements, but strategize how to capitalize on them
  • Ability to work with a high level of autonomy and take initiative
  • Excellent communication, planning, time management, and follow-through skills
  • Natural visual thinker ready to grow and take direction from creative leadership
  • 3-5 years of experience in modern eCommerce digital marketing experience, especially related to email & SMS campaigns
  • Work-Life Balance
  • Professional Development Training
  • Competitive Pay & Annual Performance-Based Increase Opportunities
  • Generous PTO plan that starts accruing on day 1!
  • Paid Holidays - we are closed the 6 major holidays of the year
  • Maternity Leave (partially paid through company paid short-term disability!)
  • Work environment where everyone strives to do their best work and can see their impact on the company
  • Community Involvement Opportunities
  • Generous Employee Discounts
  • Various Medical, Dental, & Vision Insurance Plans To Fit Any Lifestyle & Family
  • Supplemental Health Insurance Add-On Programs
  • Medical & Dependent Care Flexible Spending Accounts
  • 100% Company Paid Short- & Long-Term Disability Insurance
  • 401(k) Program & Company Matching
  • 100% Company Paid Life Insurance
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